This statistic shows the abandonment rate of low quality streamed video content on connected TVs and vMVPDs in the United States in 2017 and 2018. The data reveals that in 2018 consumers were tuning out from poor quality connected TV at a rate of 6.6 percent, a clear increase from the previous year, demonstrating a reduced tolerance for glitchy or low quality videos encountered when streaming.
Abandonment rate of low quality streamed video content on connected TVs and vMVPDs in the United States in 2017 and 2018
Characteristic
2017
2018
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Broadcasting & Cable. (January 29, 2019). Abandonment rate of low quality streamed video content on connected TVs and vMVPDs in the United States in 2017 and 2018 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/973106/abandoning-streamed-content-us/
Broadcasting & Cable. "Abandonment rate of low quality streamed video content on connected TVs and vMVPDs in the United States in 2017 and 2018." Chart. January 29, 2019. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/973106/abandoning-streamed-content-us/
Broadcasting & Cable. (2019). Abandonment rate of low quality streamed video content on connected TVs and vMVPDs in the United States in 2017 and 2018. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/973106/abandoning-streamed-content-us/
Broadcasting & Cable. "Abandonment Rate of Low Quality Streamed Video Content on Connected Tvs and Vmvpds in The United States in 2017 and 2018." Statista, Statista Inc., 29 Jan 2019, https://www.statista.com/statistics/973106/abandoning-streamed-content-us/
Broadcasting & Cable, Abandonment rate of low quality streamed video content on connected TVs and vMVPDs in the United States in 2017 and 2018 Statista, https://www.statista.com/statistics/973106/abandoning-streamed-content-us/ (last visited July 27, 2024)
Abandonment rate of low quality streamed video content on connected TVs and vMVPDs in the United States in 2017 and 2018 [Graph], Broadcasting & Cable, January 29, 2019. [Online]. Available: https://www.statista.com/statistics/973106/abandoning-streamed-content-us/