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When e-commerce users started to shop online in Italy 2018

Published by Statista Research Department, Aug 29, 2019
This graph illustrates when Italians e-commerce users started shopping online. According to the results of the survey published in 2018, the vast majority of e-commerce users in Italy (39 percent) started shopping online between two and five years ago. Moreover, the share of respondents who started shopping online last year was seven percent.

When did you start shopping online?

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Source

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Release date

March 2019

Region

Italy

Survey time period

June 1 to July 3, 2018

Number of respondents

24,328*

Method of interview

Online survey

Supplementary notes

* The E-Shopper Barometer presents pan-European shifts in shopping habits identified in a Kantar TNS survey between June 1st and July 3rd, 2018. Blind interviews were conducted online among 24,328 participants across 21 European countries.

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