• Italy: when e-commerce users started to shop 2019

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This graph illustrates when Italians e-commerce users started shopping online. According to the results of the survey conducted in 2019, the vast majority of e-commerce users in Italy (26 percent) started shopping online between two and five years ago. Moreover, the share of respondents who started shopping online the year prior to the survey was three percent.

When did you start shopping online?

	Share of respondents
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Release date

February 2020

More information

Region

Italy

Survey time period

May 27 to July 10, 2019

Number of respondents

24,258*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

* The 2019 edition of the DPDgroup e-shopper barometer report was conducted by GfK from 27 May to 10 July 2019. Blind interviews took place online among 24,258 participants across 21 European countries (Austria, Belgium, Croatia, Czech Republic, Estonia, France, Germany, Hungary, Ireland, Latvia, Italy, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, UK) and Russia.
All participants, aged 18 or over, had placed and received at least one online order for physical goods as of January 2019.