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Online shopping habits regarding loyalty in Italy 2019

This graph illustrates the results of a survey on e-commerce users and their shopping behavior in Italy in 2019. According to the results, the share of regular e-shoppers reporting that they are loyal to certain websites but they like to change sometimes was 70 percent.

Thinking of how you usually select a website, which of the following would best describe your online shopping habit?

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Source

In cooperation with
DPD
Release date

February 2020

Region

Italy

Survey time period

May 27 to July 10, 2019

Number of respondents

24,258*

Age group

18 years and older

Special properties

regular e-shoppers

Method of interview

Online survey

Supplementary notes

*The 2019 edition of the DPDgroup e-shopper barometer report was conducted by GfK from 27 May to 10 July 2019. Blind interviews took place online among 24,258 participants across 21 European countries (Austria, Belgium, Croatia, Czech Republic, Estonia, France, Germany, Hungary, Ireland, Latvia, Italy, Lithuania, Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Switzerland, UK) and Russia.
All participants, aged 18 or over, had placed and received at least one online order for physical goods as of January 2019.

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