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Monthly reach of Netflix in the Netherlands 2017-2020, by device

This statistic shows the online reach of the brand Netflix in the Netherlands, either through a desktop, tablet or smartphone, from July 2017 to December 2020. Reach is defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

According to NoBO, Netflix had an online reach of 35.2 percent in the Netherlands in December 2020. This is an increase when compared to the same period one year before. The number of subscribers to Netflix in the Netherlands was estimated to be 2.4 million households at the end of 2017.

Monthly reach of Netflix in the Netherlands from July 2017 to December 2020, by device

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Release date

October 2020



Survey time period

July 1, 2017 to December 31, 2020

Number of respondents

n = 44,839 (January 2019)

Age group

6 years and older

Special properties

online only

Method of interview

Online panel

Supplementary notes

The source did not provide numbers from before July 2017 and from July 2019 to January 2020, as well as from September to October 2020.

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Statistics on "Netflix in the Netherlands"

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