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Number of Netflix subscribers in Europe in 2018, by country

Published by Julia Stoll, Feb 15, 2021
The United Kingdom (UK) has the highest number of Netflix subscribers in Europe, with over 10.1 million subscribers as of December 2018. The country with the second highest number was Germany with 6.4 million, followed by France with 4.5 million. There were just eight thousand Netflix subscribers in Montenegro.

Netflix catalogues across Europe

Not only does the UK have the highest number of Netflix subscribers in Europe, it’s also the country with the highest number of TV series on the SVOD (subscription on demand) platform. As of September 2019, there were 542 series available in the UK but just 350 in Germany.  

SVOD market share

 At 43.17 percent, Netflix had the largest share of the SVOD market in Europe in 2018. Their closest competitor was Amazon Prime Video, which had over a quarter of the market share in Europe in December 2018. What effect will the new video on demand platform Disney+ have on existing platforms? In the UK, almost a third would unsubscribe from Netflix to get Disney+.

Number of Netflix subscribers in Europe as of December 2018, by country (in 1,000s)

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Release date

November 2019

Region

Europe

Survey time period

December 2018

Supplementary notes

Estimated.
Figures have been rounded.

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