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Leading online brands based on reach in the Netherlands 2019

Facebook reached 88 percent, or 12.8 million, of Dutch people ages 13 and up, the most of 17 social media, online video, music streaming and e-commerce brands. The Silicon Valley social network was followed by YouTube, WhatsApp and domestic e-commerce market leader Numbers concern use on all platforms, including desktop, laptops and smartphones. Amazon ranks relatively low in the list as the company is not active in the Netherlands (Dutch consumers can visit a Dutch-language website on the German platform, and then only for the books). This is due to change in 2020, as Amazon will officially launch a full Dutch website.

Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019

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Release date

October 2019



Survey time period

September 2019

Age group

13 years and older

Supplementary notes

* In September 2019, Disney+ was just released in the Netherlands. The streaming service was launched as a world exclusive in order to test the global release in November 2019. The source emphasises that the reach of 12 percent was reached in the brands' first month in the Netherlands.

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Statistics on "Social media advertising in the Netherlands"

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