Facebook reached 88 percent, or 12.8 million, of Dutch people ages 13 and up, the most of 17 social media, online video, music streaming and e-commerce brands. The Silicon Valley social network was followed by YouTube, WhatsApp and domestic e-commerce market leader Bol.com. Numbers concern use on all platforms, including desktop, laptops and smartphones. Amazon ranks relatively low in the list as the company is not active in the Netherlands (Dutch consumers can visit a Dutch-language website on the German platform, and then only for the books). This is due to change in 2020, as Amazon will officially launch a full Dutch website.
Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019
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GfK. (October 21, 2019). Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019 [Graph]. In Statista. Retrieved January 24, 2021, from https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/
GfK. "Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019." Chart. October 21, 2019. Statista. Accessed January 24, 2021. https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/
GfK. (2019). Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019. Statista. Statista Inc.. Accessed: January 24, 2021. https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/
GfK. "Monthly Reach of Selected Online Social Media, Video, Music and E-commerce Brands in The Netherlands in 2019." Statista, Statista Inc., 21 Oct 2019, https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/
GfK, Monthly reach of selected online social media, video, music and e-commerce brands in the Netherlands in 2019 Statista, https://www.statista.com/statistics/666252/leading-online-social-platforms-based-on-reach-in-the-netherlands/ (last visited January 24, 2021)