Quarterly number of Netflix subscribers in the Netherlands 2014-2019

How many Dutch subscribers does Netflix have? According to survey information (as Netflix itself does not share this type of information), three million people used the streaming service in the second quarter of 2019. Netflix ranked among the most frequently used online video platforms in the Netherlands. Subscriber numbers slowed down in the Netherlands, due to high penetration, but was still growing.

Users are most likely young, who watch Netflix on a smart TV

On average, Dutch consumers spent 85 minutes per day watching Netflix in 2017. Viewing time was highest among the 18-to 34-year-olds with roughly ten more minutes than respondents older than 50. People preferred to use a smart TV for watching Netflix movies and series. The use of a Google Chromecast or Apple TV was less common in the Netherlands.

What about other VOD platforms in the Netherlands?

Netflix subscriptions exceeded that of domestic streaming services in 2017. Roughly 2.4 million households paid a subscription fee to Netflix, whereas subscriber numbers of other providers (such as Videoland, NPO Start Plus or NLZIET) did not exceed 400,000. The Ziggo GO app (with which you can watch tv online on a smartphone, if you are a subscriber to cable operator Ziggo) had a penetration rate of 12 percent in 2017, which was lower than both Netflix and YouTube.
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Quarterly number of Netflix subscribers in the Netherlands from the 2nd quarter of 2014 to the 2nd quarter of 2019
(in 1,000s)
Number of subscriptions in thousands
Q2' 193,044
Q1 '193,016
Q4 '182,944
Q3 '18 2,827
Q2 '18 2,711
Q1 '18 2,722
Q4 '17 2,605
Q3 '17 2,397
Q2 '17 2,355
Q1 '17 2,195
Q4 '16 2,035
Q3 '16 1,768
Q2 '16 1,661
Q1 '16 1,467
Q4 '15 1,292
Q3 '15 1,206
Q2 '15 1,117
Q1 '15 1,029
Q4 '14 863
Q3 '14 795
Q2 '14 618
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Statistics on "Video on demand in the Netherlands"
  • Market size: a) population and infrastructure
  • Market size: b) VoD services in Dutch society
  • Netflix
The most important statistics
  • Videoland, NPO Start, RTL XL, Ziggo, YouTube, Disney+
  • Viewing behavior
  • Devices used for watching video content (i.e. OTT, smartphone use)
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