Use of voice-activated virtual assistants by millennials in Germany in 2017

This statistic shows the results of a survey amongst millennials in Germany on whether or not they use voice-activated virtual assistants. In 2017, around 52 percent of the surveyed millennials between the age of 18 und 35 indicated that they use voice-activated virtual assistants like Siri, Hey Google, Cortana or Alexa.

Share of millennials in Germany who use voice-activated virtual assistants in 2017

Share of respondents
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Source

Release date

March 2017

Region

Germany

Survey time period

January 2017

Number of respondents

1,024 persons

Age group

18-35 years

Special properties

Millennials

Method of interview

Online survey

Supplementary notes

All respondents were born between 1981 and 1998 and are therefore considered millennials and 'digital natives'.

The "EgoTech" study was conducted in January 2017 by the successful full-service-agency for digital marketing and distribution solutions SYZYGY amongst roughly 1,000 respondents from the millennial target group (18-35 years old). To begin with, all respondents had to undergo an online psychological test to determine their personal level of narcissism. Subsequently, the so-called digital natives were surveyed on various topics such as digital technologies, social media and the use of apps on the basis of the previously performed classification. The result is a comprehensive cross-section of millennial attitudes, interests and consumption patterns. In addition to this insight, a lot can be learned about the connection between the degree of narcissism and the use of digital technologies. As a comparison group, around 1,000 older Germans who do not belong to the millennial generation were surveyed. Instead, they are classified as 'digital immigrants' and belong either to the so-called Generation X, born between 1965-1980, or the Baby-Boomer Generation, born between 1945-1964.

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Statistics on "Millennials in Germany"

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