Influencing factors for purchasing smart speakers in Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024
According to a 2023 survey conducted by Rakuten Insight, about 70 percent of respondents in Vietnam stated that reducing the price to make smart speakers more affordable would convince them to buy a smart speaker. In the same survey, about 41 percent of respondents revealed that they did not own a smart speaker.

Motivating factors for the purchase of smart speakers among Vietnamese in 2023

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Release date

January 2024

Region

Vietnam

Survey time period

December 7 to 31, 2023

Number of respondents

1,403 respondents

Age group

16 years and older

Special properties

among respondents that do not own a smart speaker

Method of interview

Online survey

Supplementary notes

Original question: "What would convince you to buy smart speakers? Choose up to two answers."

The survey was conducted among 641 female and 762 male respondents from Vietnam.

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