According to data published by Adwired, Miele was mentioned 450 times in print, online and social media in the Netherlands in 2020. Victorinox was the clear leader among household appliances and renovation brands in terms of media presence in the country, with more than 25 thousand media statements that year.
Number of media statements about household appliances and home construction brands in the Netherlands in 2020, by brand
TheBrandTicker of Adwired measures how companies and brands are talked about, based on information gathered from print, online, and social media. Number of brand statement refers to a comment that includes a brand and brand related topic or attribute. Brand statements do not equal brand mentions.
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Adwired AG. (March 2, 2021). Number of media statements about household appliances and home construction brands in the Netherlands in 2020, by brand [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/984082/number-of-statements-about-household-goods-brands-and-diy-in-the-netherlands/
Adwired AG. "Number of media statements about household appliances and home construction brands in the Netherlands in 2020, by brand." Chart. March 2, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/984082/number-of-statements-about-household-goods-brands-and-diy-in-the-netherlands/
Adwired AG. (2021). Number of media statements about household appliances and home construction brands in the Netherlands in 2020, by brand. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/984082/number-of-statements-about-household-goods-brands-and-diy-in-the-netherlands/
Adwired AG. "Number of Media Statements about Household Appliances and Home Construction Brands in The Netherlands in 2020, by Brand." Statista, Statista Inc., 2 Mar 2021, https://www.statista.com/statistics/984082/number-of-statements-about-household-goods-brands-and-diy-in-the-netherlands/
Adwired AG, Number of media statements about household appliances and home construction brands in the Netherlands in 2020, by brand Statista, https://www.statista.com/statistics/984082/number-of-statements-about-household-goods-brands-and-diy-in-the-netherlands/ (last visited May 22, 2022)
