Netherlands: media perception of H&M 2020

This statistic illustrates the brand perception of H&M in the Netherlands in 2020, broken down by characteristic. According to data published by Adwired, 1.6 percent of analyzed media content described H&M's innovation in a positive way.

Media perception of H&M in the Netherlands in 2020, by characteristic

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Release date

October 2020

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Region

Netherlands

Survey time period

January 1, 2020 to December 31, 2020

Number of respondents

1,797 respondents

Supplementary notes

* The brands are monitored on the basis of approximately 200 distinct characteristics, which are allocated to 15 positive perceptional dimensions (value drivers) and 15 negative perceptional dimensions (risk drivers). The scale states each dimension's frequency relative to all statements about the brand in the defined time period. Together, these 15 dimensions make up the media perception

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media. Contributions (clippings) from approx. 15,000 international print, 750,000 online, and 250 million social media, as well as financial market information (market capitalization of companies) form the basis of the analysis. Social media consist primarily of blogs, Facebook, and forum contributions. Low text content like Twitter is excluded.

Missing percentage points to 100 percent are due to rounding.

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