Leading women's outerwear brands in Italy 2018, by sales revenues
In 2018, Prada was the leading fashion brand for women's outerwear in Italy in terms of sales revenue. According to the data provided by Competitive Data, with sales revenues of over three billion euros, Prada outperformed Armani, which registered approximately 2.1 billion euros. Moreover, Prada also represents the most sought fashion for menswear in Italy.
Prada Group
The Italian fashion group is active in the manufacturing and distribution of luxury goods such as leather goods, clothing and accessories, as well as footwear. Leather goods were the product category that generated the highest net sales. When looking at the geography of Prada’s sales, it can be seen that Europe was the largest market for the company. In fact, net sales in the Old Continent reached a value of approximately 1.2 billion euros in 2018.
Prada Group
The Italian fashion group is active in the manufacturing and distribution of luxury goods such as leather goods, clothing and accessories, as well as footwear. Leather goods were the product category that generated the highest net sales. When looking at the geography of Prada’s sales, it can be seen that Europe was the largest market for the company. In fact, net sales in the Old Continent reached a value of approximately 1.2 billion euros in 2018.
