In the fashion industry, the creative collaboration between Louis Vuitton and Pharrell Williams generated the highest media impact value (MIV) in 2023 - 38.14 million U.S. dollars. Second came the collab between Gucci and Sabato De Sarno, which generated 16.2 million dollars in MIV.
Leading creative director appointments in the fashion industry worldwide in 2023, by Media Impact Value (MIV)
(in million U.S. dollars)
Figures have been rounded.
Media Impact Value™ (MIV®*): Allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking.
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Launchmetrics. (January 26, 2024). Leading creative director appointments in the fashion industry worldwide in 2023, by Media Impact Value (MIV) (in million U.S. dollars) [Graph]. In Statista. Retrieved December 10, 2024, from https://www.statista.com/statistics/1450702/creative-collabs-miv/
Launchmetrics. "Leading creative director appointments in the fashion industry worldwide in 2023, by Media Impact Value (MIV) (in million U.S. dollars)." Chart. January 26, 2024. Statista. Accessed December 10, 2024. https://www.statista.com/statistics/1450702/creative-collabs-miv/
Launchmetrics. (2024). Leading creative director appointments in the fashion industry worldwide in 2023, by Media Impact Value (MIV) (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 10, 2024. https://www.statista.com/statistics/1450702/creative-collabs-miv/
Launchmetrics. "Leading Creative Director Appointments in The Fashion Industry Worldwide in 2023, by Media Impact Value (Miv) (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1450702/creative-collabs-miv/
Launchmetrics, Leading creative director appointments in the fashion industry worldwide in 2023, by Media Impact Value (MIV) (in million U.S. dollars) Statista, https://www.statista.com/statistics/1450702/creative-collabs-miv/ (last visited December 10, 2024)
Leading creative director appointments in the fashion industry worldwide in 2023, by Media Impact Value (MIV) (in million U.S. dollars) [Graph], Launchmetrics, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1450702/creative-collabs-miv/