Most valuable Italian brands in 2019

The multinational company Eni S.p.A. heads the ranking of the most valuable Italian brands, reaching a brand value of 10.7 billion U.S. dollars as of 2019. The energy company outranks Enel and Gucci with brand values of roughly 10.3 and 10.1 billion dollars, respectively. TIM followed directly with an estimated brand equity of about 8.7 billion dollars. In Italy, approximately 50 percent of oil and gas supply belongs to Eni. However, in the last years the net sales from operations generated by Eni experienced a decrease, as the value in 2017 has almost halved compared to 2013.

Success of a global brand

Eni is the acronym for “Ente Nazionale Idrocarburi”, a brand established by a state law in 1953 in Italy. Through the time, Eni S.p.A. has become one of the largest energy companies worldwide, operating nowadays in 71 countries with approximately 33 thousand employees all over the world. Founded as state company, about 70% of the company currently belongs to private shareholders, whereas the Italian government still holds circa 30% of Eni’s capital. Information of the value of Eni’s shares can be found here .

Eni in the Italian energy market

Basing on turnover, Eni is a leading global oil and gas company, producing 4.4million cubic meters of natural gas in 2018. Enel, however, ranks above Eni in the electricity market, as Enel is the dominant energy supplier in Italy, holding 20.5 percent of share, whereas Eni had a market share of 9.6 percent.

Most valuable Italian brands in 2019, by brand value

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Source

Release date

November 2019

Region

Italy

Survey time period

2019

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