In 2024, the brand with highest media impact value (MIV) at Milan Fashion Week was Gucci, with 25 million U.S. dollars worth of MIV. Second came Prada with 24.6 million U.S. dollars and Versace rounded the top three with 23 million U.S. dollars worth of MIV.
Leading brands at Milan Fashion Week 2024, by media impact value
(MIV)
Media Impact Value™ (MIV®*): Allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.
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Launchmetrics. (April 1, 2024). Leading brands at Milan Fashion Week 2024, by media impact value (MIV) [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1462276/brands-milan-fashion-week-miv/
Launchmetrics. "Leading brands at Milan Fashion Week 2024, by media impact value (MIV)." Chart. April 1, 2024. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1462276/brands-milan-fashion-week-miv/
Launchmetrics. (2024). Leading brands at Milan Fashion Week 2024, by media impact value (MIV). Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1462276/brands-milan-fashion-week-miv/
Launchmetrics. "Leading Brands at Milan Fashion Week 2024, by Media Impact Value (Miv)." Statista, Statista Inc., 1 Apr 2024, https://www.statista.com/statistics/1462276/brands-milan-fashion-week-miv/
Launchmetrics, Leading brands at Milan Fashion Week 2024, by media impact value (MIV) Statista, https://www.statista.com/statistics/1462276/brands-milan-fashion-week-miv/ (last visited December 03, 2024)
Leading brands at Milan Fashion Week 2024, by media impact value (MIV) [Graph], Launchmetrics, April 1, 2024. [Online]. Available: https://www.statista.com/statistics/1462276/brands-milan-fashion-week-miv/