Most popular platforms online for apparel and fashion shopping in Hong Kong 2018

This statistic shows the results of a survey about the most commonly used e-commerce platforms for apparel and fashion shopping in Hong Kong as of October 2018. During the survey period, around 51 percent of respondents in Hong Kong said they bought clothes and fashion accessories on Taobao.

Most commonly used e-commerce platforms to buy apparel and fashion products in Hong Kong as of October 2018

Share of respondents
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Release date

November 2018


Hong Kong

Survey time period

October 22-25, 2018

Number of respondents

500 consumers

Supplementary notes

According to the source, apparel and fashion products include clothes, shoes, handbags, accessories, etc.

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