Most searched fashion products on Google in Sweden 2023, by search volume

Published by Statista Research Department, Apr 15, 2024

In 2023, Adidas Campus was the most frequently searched keyword on Google in Sweden for fashion-related products, with a growth of over 4,000 percent year-over-year (YoY). The term Adidas Sambas came in second, with a YoY increase of around 180 percent. The Ralph Lauren jacket ranked third on the search engine, with a yearly growth of around 170 percent.

Most trending online keywords for fashion on Google in Sweden in 2023, by search volume

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Release date

March 2024

Region

Sweden

Survey time period

2023

Special properties

full year 2023 compared to 2022

Supplementary notes

* Original term used was the Swedish word jacka for jacket.

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