Share of online fashion shoppers in Sweden 2023, by occupation

Published by Statista Research Department, Apr 17, 2024

Data from 2023 shows that employed people shop online for fashion in Sweden the most. In that year, approximately 64 percent of individuals in the workforce had procured clothing via the internet. Another group with a high level of online shopping was students, as nearly six out of ten of them had purchased fashion online. Retirees exhibited the lowest percentage of online shoppers, at roughly 28 percent.

Share of online clothes shoppers in Sweden in 2023, by occupation

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Release date

April 2024

Region

Sweden

Survey time period

2023

Age group

16-85 years

Special properties

including sportswear, shoes or accessories

Supplementary notes

Date of release is the date of access.

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Overview

8

Leading players

8

Online shopping

8

Cross-border e-commerce

5

Consumers

6

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Topics

Fashion e-commerce in SwedenFashion e-commerce in the United StatesSwedenE-commerce in the NordicsClothing and footwear industry in Sweden
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