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Use of personal data online by companies in selected Nordic countries 2018

Published by H. Tankovska, Nov 4, 2019
This statistic displays the result of a survey conducted on respondents from Sweden, Denmark, Norway and Finland regarding use of personal data by companies online in 2018. 35 percent of Danish smartphone users believed that companies used their personal data all the time. 20 percent of Norwegian and Swedish respondents thought companies never used their data.

Do you believe that the companies you interact with online use your personal data?

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Release date

October 2018

Region

Denmark, Finland, Norway, Sweden

Survey time period

2018

Number of respondents

4846*

Age group

18-75 years

Special properties

Adults who have a phone or smartphone to purchase a product or service

Method of interview

Face-to-face interview

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

*The number of respondents was as follows:
From Sweden n=1,868
Norway n=977,
Denmark n=1,007,
Finland n=1,068

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