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Use of personal data online by companies in selected Nordic countries 2019

Published by H. Tankovska, Jul 8, 2020
As of 2019, 31 percent of the Nordic smartphone users believed that companies used their personal data all the time. Those who did not think companies used their data were six percent.

Do you believe that the companies you interact with online use your personal data?

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Release date

November 2019

Region

Denmark, Finland, Norway, Sweden

Survey time period

2019

Number of respondents

5,001*

Age group

18-75 years

Special properties

Adults who have a phone or smartphone to purchase a product or service

Method of interview

Face-to-face interview

Supplementary notes

Missing percentage points to 100 percent are probably due to rounding.

*The number of respondents in 2019 was as follows:
Finland (1035), Norway (942), Sweden (1775) and Denmark (1042).

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