E-commerce in Finland

The Statista dossier
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Statista Dossier about e-commerce in Finland

Table of contents

  • 1. Market overview
    • Distribution of e-commerce sales in Finland 2021, by type of product

    • Most popular e-commerce platforms in Finland 2017-2021

    • E-commerce revenue in Finland 2017-2025

    • E-commerce market revenue in Finland 2017-2025, by segment

    • Revenue share of the cross-border e-commerce market in Finland 2017-2025

    • Number of e-commerce users in Finland 2017-2025

    • E-commerce user penetration rate in Finland 2017-2025

    • Online C2C e-commerce penetration in Finland 2005-2020

  • 2. Online shopping
    • Online shopping penetration in Finland 2020, by gender and age group

    • Shopping frequency of active e-commerce users Finland 2019

    • Most commonly bought products online in Finland 2020

    • Returns of online purchases by category in Finland 2021

    • Users' selection criteria for e-commerce platforms in Finland 2021

    • Poll on e-commerce criteria for online shopping in Finland 2020

    • Level of concern over online shopping fraud in Finland 2019

  • 3. Webshops and channels
    • Finland: Top 10 online stores

    • International online platforms used to purchase products in Finland 2020

    • Leading e-commerce and shopping websites in Finland 2021, based on visit share

    • Leading coupons and rebates websites in Finland 2021, based on visit share

    • Leading online marketplaces in Finland 2021, based on visit share

    • Leading groceries websites in Finland 2021, based on visit share

    • Leading fashion and apparel websites in Finland 2021, based on visit share

    • Online purchases by brand in Finland 2021

  • 4. E-commerce channels used by companies
    • Finland: share of enterprises that make B2C e-commerce sales via a website 2014-2020

    • Benefits of digital sales channels or B2B e-commerce for businesses in Finland 2021

    • Digital ordering channels offered for B2B customers in Finland 2021

  • 5. Digital payments
    • Most common e-commerce payment methods in Finland 2020

    • Preferred online payment methods in Finland 2020

    • Payment methods offered for B2B e-commerce customers in Finland 2021

  • 6. Delivery methods and preferences
    • Preferred methods of delivery in Finland 2020

    • E-commerce delivery methods introduced by B2B companies in Finland 2021

    • Share of major companies offering a click-and-collect service in Finland 2015-2019

    • E-commerce consumer expectations of delivery time in Finland 2020

  • 7. COVID-19 impact
    • Impact of COVID-19 on online purchases in e-commerce in Finland 2020

    • New e-commerce product types purchased since the COVID-19 outbreak in Finland 2020

    • Importance of B2B sales channels during COVID-19 in Finland 2021

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