Consumers in the UK

Consumer Insights report

Consumers in the UK

United Kingdom is one of the biggest economies worldwide. This report offers a snapshot of UK consumers in 2024, providing invaluable insights about their attitudes, usage, and ownership data alongside various other topics. You will get a glimpse into the lives of British consumers, including their viewpoints about their personal economic situation and some of their key challenges.

Also included in this report is the impact of inflation on the average UK consumer, as well as their attitudes regarding food, online shopping, and mobility. You will also get to know about the most popular brands of smartphones, online shops, and various other industries among British consumers. Furthermore, this report comes equipped with key insights about the travel attitudes of UK consumers.

The report is updated up to four times a year and is based on exclusive data from the Statista Consumer Insights Global survey. Also included are several time series showing how consumer attitudes toward the most relevant consumer issues have changed in recent years.

Sample statistics from this report

Sample statistics from this report

Table of contents

Topics of the report

  • Consumers in the UK
  • Marketing & social media
  • E-commerce & retail
  • Food & nutrition
  • Internet & devices
  • Media & digital media
  • Mobility
  • Finance & insurances
  • Health
  • Housing & household equipment
  • Travel
  • Services & eServices

Selected insights
  • Consumer electronics brands are more important to UK consumers than smartphone brands
  • 37 % of UK consumers don't mind advertising if they get free content in return
  • 53 % of UK consumers will conduct online research before making any major purchases
  • 65 % of UK consumers purchase food online, with fruit and vegetables as the most popular item
  • Having access to the celluar latest technology is only important to 24 % of UK consumers
  • Digital video content is the most popular media service among UK consumers
  • Almost every UK household owns a smartphone and a TV
  • 85 % of UK consumers booked services online

Design of the survey
  • Method: Online survey
  • Survey name: Consumer Insights Global survey
  • Region: United Kingdom
  • Number of respondents: 24,187
  • Age of respondents: 18 to 64 years
  • Type of respondents: residential online population
  • Survey time period: January to December 2023

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