E-commerce in Belgium

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Statista Dossier on online retail and online shopping in Belgium

A country with several languages and cultures, Belgium's e-commerce has a notable focus abroad and towards online stores from outside the country. This Dossier looks at e-commerce in Belgium, with a focus towards B2C e-commerce. As "E-commerce in Belgium" is a rather broad term, this dossier tries to collect multiple aspects of this topic together and is meant to answer questions like "what is the market size of e-commerce in the Netherlands?", "which online stores are the biggest players?" or "how important is delivery for online shoppers in the country?".

Table of contents

  • 1. Market overview
    • Market size of e-commerce in Belgium 2015-2019

    • Number of online B2C purchases in Belgium 2015-2017

    • Transaction value of online merchants in Belgium 2015-2018

    • Number of online merchants in Belgium 2015-2018, by size

    • Number of online shoppers in Belgium 2015-2018

  • 2. Penetration
    • E-commerce penetration in Belgium 2015-2019

    • Digital buyer penetration in Belgium 2011-2019

    • E-commerce share in enterprises' turnover in Belgium 2009-2019

    • Share of enterprises that make B2C e-commerce sales via website in Belgium 2013-2019

  • 3. User demographics
    • Online buyer penetration in Belgium 2011-2019, by gender

    • Online buyer penetration in Belgium 2011-2019, by language

    • Share of individuals who had shopped via mobile device in Belgium 2018, by gender

    • Share of individuals who had shopped via mobile device in Belgium 2018, by language

    • Share of individuals who had shopped via mobile device in Belgium 2018, by age group

  • 4. E-retailers
    • Belgium: top 10 online stores 2018, by revenue

    • Ranking of online retailers based on revenue in Belgium 2016

    • Most popular webshops in Belgium 2017, by number of visits

    • Leading iPhone shopping apps in Belgium 2019, by downloads

    • Leading shopping apps in Google Play in Belgium 2019, by revenue

  • 5. Cross-border e-commerce
    • Online cross-border purchases in Belgium 2019, by country

    • Leading countries for cross-border e-commerce purchases from Belgium 2019

    • Distribution of domestic and cross-border e-commerce in Belgium 2016-2018

    • Preferred device for cross-border B2C e-commerce in Belgium 2016-2018

    • Online cross border purchases Belgium 2016, by product type

  • 6. Online fashion
    • Products with highest share of online spending in Belgium 2019

    • E-commerce purchase rate of fashion or sports goods in Europe 2006-2019, by country

    • Fashion: top 5 online stores in Belgium in 2018, by net sales

    • Ranking of online fashion retailers based on revenue in Belgium 2016

    • Sports & outdoor: top 3 online stores in Belgium in 2018, by net sales

  • 7. Other producs
    • E-commerce purchase rate of food or groceries in Europe 2006-2019, by country

    • Furniture & appliances: top 5 online stores in Belgium in 2018, by net sales

    • Ranking of online perfume and cosmetics retailers based on revenue in Belgium 2016

    • Food & personal care: top 5 online stores in Belgium in 2018, by net sales

    • Ranking of online electronics retailers based on revenue in Belgium 2016

  • 8. Delivery preferences
    • Online purchase time in Belgium 2019

    • Preferred maximum delivery time in Belgium 2019

    • Preferred delivery type when ordering online in Belgium 2019

    • E-commerce delivery time in Belgium 2019

    • E-commerce delivery in Belgium 2019

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