Media usage in the United States

Statistics report on media usage in the U.S.

Media usage in the United States

This report has been compiled to provide statistical information about media use in the United States. The report includes consumption data on TV, radio, print media, music, and more, offering insights into frequency of use, consumer preferences, and habits.

Table of contents

Overview

5
  • Premium Statistic Time spent with media in the U.S. 2011-2022
  • Premium Statistic Daily media consumption in the U.S. 2021, by format
  • Premium Statistic Time spent with digital vs. traditional media in the U.S. 2011-2025
  • Premium Forecast Digital media users in the United States 2017-2027, by segment
  • Premium Statistic Money spent on media per month in the U.S. 2022, per user type

TV

6
  • Premium Statistic Number of TV households in the U.S. 2000-2024
  • Premium Statistic TV households in the largest local TV markets in the U.S. 2020-2021
  • Premium Statistic Share of cord-cutters/nevers in the U.S. 2014-2026
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2023, by age group
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2023, by ethnicity
  • Premium Statistic U.S. TV consumption: average viewing time 2009-2023, by gender

VoD

6
  • Premium Statistic Users of video-on-demand in the U.S. 2017-2027, by type
  • Premium Statistic Daily time spent with video by U.S. adults 2019-2027, by device
  • Premium Statistic Consumer spending on SVOD in the U.S. 2018-2022
  • Premium Statistic Reasons for not paying for video streaming subscriptions in the U.S. 2022
  • Premium Statistic Expected change in video streaming use in the future in the U.S. 2022
  • Premium Statistic Penetration rates of selected subscription video-on-demand services in the U.S. 2022

Magazines and newspapers

6
  • Premium Statistic Leading online news brands in the U.S. 2024
  • Premium Statistic Magazines with largest monthly audience in the U.S. 2022
  • Premium Forecast Daily newspaper consumption by brand in the U.S. 2024
  • Premium Forecast Magazine / weekly newspaper consumption by brand in the U.S. 2023
  • Premium Forecast Most purchased daily newspapers by type in the U.S. 2023
  • Premium Forecast Magazine / weekly newspaper purchases by type in the U.S. 2023

Books

6
  • Premium Statistic U.S. daily time spent reading 2014-2022
  • Basic Statistic Recreational books: consumer expenditure in the U.S. 1999-2022
  • Premium Statistic Book consumption in the U.S. 2011-2021, by format
  • Basic Statistic Book readers in the U.S. 2019-2021, by age group
  • Premium Statistic Number of books read yearly by U.S. consumers 2021, by gender
  • Premium Statistic Audiobook listeners in the U.S. 2021, by age group

Radio

5
  • Premium Statistic Radio reach in the U.S. in 2023, by age and gender
  • Premium Statistic Radio reach in the U.S. in 2023, by time of day, gender, and age
  • Premium Statistic Share of weekly online radio listeners in the U.S. 2000-2023
  • Premium Statistic Share of monthly online radio listeners in the U.S. 2007-2023
  • Premium Statistic Online radio reach in the U.S. 2021, by age group

Music and podcasts

8
  • Premium Statistic Music consumption in the U.S. in 2021, by genre & format
  • Premium Statistic Weekly time spent listening to audio from selected sources in the U.S. 2023
  • Premium Statistic Popular online music brands in the U.S. 2023
  • Premium Statistic Music streaming penetration in the U.S. 2022, by generation
  • Premium Statistic Streamed music consumption in the U.S. 2021, by genre
  • Premium Statistic Share of people who listen to podcasts monthly in the U.S. 2020-2022, by age group
  • Premium Statistic Reasons for not listening to podcasts in the U.S. and Europe 2021
  • Premium Statistic Preferred podcast providers in the United States 2022

Internet & social media

8
  • Basic Statistic Internet users in the United States 2020-2029
  • Basic Statistic Social media users in the United States 2020-2029
  • Basic Statistic U.S. internet usage penetration 2023, by age group
  • Premium Statistic Weekly time spent on leading online activities in the U.S. 2022
  • Premium Statistic U.S. Facebook users 2024, by age and gender
  • Premium Statistic U.S. Instagram users 2024, by age group
  • Basic Statistic Twitter: usage reach in the United States 2023, by age group
  • Premium Statistic TikTok audiences in the U.S. 2021, by age and gender

Gaming

7
  • Premium Forecast Number of video gamers in the U.S. 2019-2029
  • Basic Statistic U.S. video gaming audiences 2006-2023, by gender
  • Basic Statistic U.S. video gaming audiences 2022, by age group
  • Basic Statistic Distribution of video gamers U.S. 2023, by engagement
  • Premium Statistic Consumer spending on video game content in the U.S. 2010-2023
  • Premium Statistic Weekly gaming hours of adults in the U.S. 2023
  • Premium Statistic Preferred video game devices in the U.S. 2023

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