Media use in the U.S.

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Statista dossier on media use in the U.S.

This dossier has been compiled to provide statistical information about media use in the United States.

Table of contents

  • 1. Overview
    • Monthly reach of media activities in the United States 2017

    • Weekly media reach in the U.S. 2017, by age

    • Time spent with media worldwide 2010-2018

    • Growth of media use in the U.S. 2011-2017

    • Time spent with digital vs. traditional media in the U.S. 2011-2017

    • Digital Market Outlook: digital media users in the U.S. 2016-2022, by category

    • Time spent with various media among U.S. tweens and teens 2015

    • U.S. median age of media users 2017, by medium

  • 2. Radio
    • Online radio reach in the U.S. 2018, by age

    • Radio reach in the U.S. 2017, by age

    • Radio reach in the U.S. in 2018, by age and gender

    • Weekly time spent listening to the radio in the U.S. in 2018, by age and gender

    • Radio average number of listeners change in selected U.S. cities in April 2018

    • Radio average number of listeners change in the U.S. in June 2018, by format

    • Distribution of U.S. radio formats audience in 2017, by age

    • NPR's weekly audience in the U.S. 2005-2017

    • Share of radio audience listening to news/talk radio in U.S. 2014-2018

    • Share of radio audience listening to pop contemporary in U.S. 2014-2018

  • 3. TV
    • Number of TV households in the U.S. 2000-2018

    • TV households in the largest local TV markets in the U.S. 2017

    • TV reach in the U.S. March 2017, by age

    • U.S. networks: number of primetime viewers in 2018

    • U.S. cable news networks: number of viewers August 2018

    • Streaming TV device ownership in the U.S. 2015-2017

    • Ownership of TV technologies in the U.S. 2017

    • Preferred TV genres in the U.S. 2017

    • Most viewed TV shows in the U.S. 2017/18

    • Favorite all-time TV shows among Millennials in the U.S. 2018

  • 4. Magazines
    • Magazines with largest audience in the U.S. 2018

    • Magazines with largest monthly audience in the U.S. in 2017

    • U.S. magazine audience 2015-2018 by platform

    • Number of magazine readers in the U.S. 2012-2017

    • Magazines with largest online audience in the U.S. 2018

    • Magazines with largest monthly online audience in the U.S. in 2017

    • Magazines with largest monthly mobile audience in the U.S. in 2017

    • Magazine brands audience distribution in the U.S. 2017, by platform

  • 5. Newspapers
    • Newspaper readership in the U.S. 2017, by platform

    • Newspaper reach in the U.S. 2016, by age

    • Digital newspaper readership in the U.S. 2016, by age

    • Paid circulation of daily newspapers in the U.S. 1985-2017

    • Paid circulation of Sunday newspapers in the U.S. 2000-2017

    • Reading frequency of local newspapers in the U.S. 2017

    • Frequency of reading print newspapers by U.S. consumers 2017

    • Frequency of reading digital newspapers by U.S. consumers 2017

  • 6. Books
    • Average number of books read by U.S. consumers per year 2018

    • Book consumption in the U.S. 2011-2018, by format

    • Printed book readers in the U.S. 2018, by age group

    • Audiobook listeners in the U.S. 2018, by age group

    • Penetration of book consumption in the U.S. 2018, by format

    • Book readers in the U.S. 2018, by age

    • Number of weekly hours spent reading by U.S. consumers in April 2017

    • Book formats preferred by U.S. consumers 2018, by gender

    • Frequency of reading e-books by U.S. consumers 2017

  • 7. Internet
    • U.S. households with internet use 1997-2017

    • U.S. internet usage penetration 2018, by age group

    • Internet access and usage in the U.S. 2017, by region

    • Frequency of internet usage by U.S. adults 2018

    • Time spent with digital media in the U.S. 2011-2017

    • U.S. daily media usage time via desktop or laptop 2012-2018

    • United States: number of social network users 2015-2022

    • Share of U.S. population who use social media 2008-2018

  • 8. Gaming
    • Digital Market Outlook: users of digital games in the U.S. 2016-2022

    • Digital Market Outlook: digital games user penetration in the U.S. 2016-2022

    • U.S. computer and video gamers from 2006-2018, by gender

    • Number of mobile gamers in North America 2014-2017, by device

    • Age of U.S. video game players in 2018

    • Distribution of time spent gaming in the U.S. 2017-2018, by platform

    • Time spent with a game console in the U.S. 2014-2017

    • All-time best selling console games worldwide 2018, based on unit sales

    • Consumer spending on video game content in the U.S. 2010-2017

    • Leading Android gaming app reach in the U.S. Q2 2018

    • Most played games on Steam 2017, by average players per hour

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