Media use in the U.S.

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on media use in the U.S.

This dossier has been compiled to provide statistical information about media use in the United States. The report includes consumption data on TV, radio, print media, music, and more, offering insights into frequency of use, consumer preferences, and habits.

Table of contents

  • 1. Overview

    • Weekly media reach in the U.S. 2019, by age group

    • Time spent with digital vs. traditional media in the U.S. 2011-2022

    • Forecast of Digital Media users by segment in the United States 2017-2025

    • U.S. median age of media users 2017-2019, by medium

  • 2. Radio

    • Online radio reach in the U.S. 2018-2019, by age group

    • Radio reach in the U.S. 2019, by age group

    • Radio reach in the U.S. in 2020, by age and gender

    • Share of time spent listening to radio the U.S. 2019, by content type

    • NPR: number of podcast users 2014-2019

  • 3. TV

    • Number of TV households in the U.S. 2000-2020

    • TV households in the largest local TV markets in the U.S. 2019-2020

    • Number and share of cord-cutters/nevers in the U.S. 2014-2019

    • U.S. TV consumption: daily viewing time in 2009-2019, by age group

    • U.S. TV consumption: average viewing time 2009-2019, by ethnicity

    • Top cable news networks U.S. 2021, by number of viewers

    • Most viewed TV shows in the U.S. 2019/20

    • TV news sourced watched most often in the U.S. 2019

  • 4. VoD

    • Digital Market Outlook: users of video-on-demand in the U.S. 2017-2025, by type

    • Frequency of streaming movies in the U.S. 2019-2020

    • SVoD service multiple subscriptions in the U.S. 2020

    • Binge viewing TV and movies: penetration rate in the U.S. 2020, by age group

  • 5. Magazines and newspapers

    • News consumption frequency among Millennials in the U.S. 2021, by source

    • Leading online news brands in the U.S. 2020

    • Magazines with largest audience in the U.S. 2019

    • Magazines with largest online audience in the U.S. 2020

    • U.S. magazine audience 2015-2019 by platform

  • 6. Books

    • Book consumption in the U.S. 2011-2019, by format

    • Penetration of book consumption in the U.S. 2019, by format

    • Book readers in the U.S. 2019, by age group

    • Penetration of print book consumption in the U.S. 2019, by age group

    • Penetration of audiobook consumption in the U.S. 2018-2019, by age group

    • Book formats preferred by U.S. consumers 2018, by gender

  • 7. Internet & social media

    • U.S. internet usage penetration 2021, by household income

    • U.S. internet usage penetration 2021, by age group

    • U.S. adults with household broadband access 2019, by gender

    • Facebook user share in the United States 2021, by age and gender

    • Instagram MAU user ratio in the U.S. 2021, by age group & gender

    • Snapchat MAU user ratio in the U.S. 2021, by age group & gender

    • Twitter usage reach in the United States 2021, by age group

    • Pinterest usage reach in the United States 2021, by age group

  • 8. Gaming

    • Forecast of Video Games users by segment in the United States 2017-2025

    • Digital Market Outlook: video games user penetration in the U.S. 2017-2025

    • U.S. video gaming audiences 2006-2020, by gender

    • U.S. video gaming audiences 2020, by age group

    • All-time best selling console games worldwide 2021, based on unit sales

    • Consumer spending on video game content in the U.S. 2010-2019

    • Leading Android gaming app reach in the U.S. Q3 2019

    • Most played games on Steam 2020, by average players per hour

  • 9. Music

    • Music listening frequency in the U.S. 2019

    • Weekly music streaming or download services usage in the U.S. 2019-2020

    • Weekly time spent listening to music from selected sources in the U.S. 2019

    • Important features of music streaming services in the U.S. 2020

Order dossier
More than 7,500
companies trust
Statista

Recommended studies and dossiers

Recent studies and dossiers

You may also be interested in...

Any more questions?

Get in touch with us quickly and easily.
We are happy to help!

Contact
Esther Shaulova
Operations Manager
support@statista.com +1 (212) 419-5770

Mon - Fri, 9am - 6pm, EST

Contact (Europe)
Lodovica Biagi
Director of Operations
eu.support@statista.com +44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm, GMT

New

All Dossiers for free within the Project Account

Order a Project Account now to get immediate access to our dossiers, studies and reports.

Get Project Account
No Thanks, order dossier

Statista Project Account

  • Immediate access to dossiers, reports and studies
  • Unlimited access to statistics, Market Outlooks and forecasts
  • No subscription (30 days duration)

Download your Report

We value your privacy and will never rent or sell your email address.

Privacy

Menu