Media use in the U.S.

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Statista dossier on media use in the U.S.

Table of contents

  • 1. Overview
    • Weekly media reach in the U.S. 2019, by age group

    • Time spent with digital vs. traditional media in the U.S. 2011-2022

    • Forecast of Digital Media users by segment in the United States 2017-2025

    • U.S. median age of media users 2017-2019, by medium

  • 2. Radio
    • Online radio reach in the U.S. 2018-2019, by age group

    • Radio reach in the U.S. 2019, by age group

    • Radio reach in the U.S. in 2020, by age and gender

    • Share of time spent listening to radio the U.S. 2019, by content type

    • NPR: number of podcast users 2014-2019

  • 3. TV
    • Number of TV households in the U.S. 2000-2020

    • TV households in the largest local TV markets in the U.S. 2019-2020

    • Number and share of cord-cutters/nevers in the U.S. 2014-2019

    • U.S. TV consumption: daily viewing time in 2009-2019, by age group

    • U.S. TV consumption: average viewing time 2009-2019, by ethnicity

    • Top cable news networks U.S. 2021, by number of viewers

    • Most viewed TV shows in the U.S. 2019/20

    • TV news sourced watched most often in the U.S. 2019

  • 4. VoD
    • Digital Market Outlook: users of video-on-demand in the U.S. 2017-2025, by type

    • Frequency of streaming movies in the U.S. 2019-2020

    • SVoD service multiple subscriptions in the U.S. 2020

    • Binge viewing TV and movies: penetration rate in the U.S. 2020, by age group

  • 5. Magazines and newspapers
    • News consumption frequency among Millennials in the U.S. 2021, by source

    • Leading online news brands in the U.S. 2020

    • Magazines with largest audience in the U.S. 2019

    • Magazines with largest online audience in the U.S. 2020

    • U.S. magazine audience 2015-2019 by platform

  • 6. Books
    • Book consumption in the U.S. 2011-2019, by format

    • Penetration of book consumption in the U.S. 2019, by format

    • Book readers in the U.S. 2019, by age group

    • Penetration of print book consumption in the U.S. 2019, by age group

    • Penetration of audiobook consumption in the U.S. 2018-2019, by age group

    • Book formats preferred by U.S. consumers 2018, by gender

  • 7. Internet & social media
    • U.S. internet usage penetration 2021, by household income

    • U.S. internet usage penetration 2021, by age group

    • U.S. adults with household broadband access 2019, by gender

    • Facebook user share in the United States 2021, by age and gender

    • Instagram MAU user ratio in the U.S. 2021, by age group & gender

    • Snapchat MAU user ratio in the U.S. 2021, by age group & gender

    • Twitter usage reach in the United States 2021, by age group

    • Pinterest usage reach in the United States 2021, by age group

  • 8. Gaming
    • Forecast of Video Games users by segment in the United States 2017-2025

    • Digital Market Outlook: video games user penetration in the U.S. 2017-2025

    • U.S. video gaming audiences 2006-2020, by gender

    • U.S. video gaming audiences 2020, by age group

    • All-time best selling console games worldwide 2021, based on unit sales

    • Consumer spending on video game content in the U.S. 2010-2019

    • Leading Android gaming app reach in the U.S. Q3 2019

    • Most played games on Steam 2020, by average players per hour

  • 9. Music
    • Music listening frequency in the U.S. 2019

    • Weekly music streaming or download services usage in the U.S. 2019-2020

    • Weekly time spent listening to music from selected sources in the U.S. 2019

    • Important features of music streaming services in the U.S. 2020

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