Media use in the U.S.

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Statista dossier on media use in the U.S.

This dossier has been compiled to provide statistical information about media use in the United States.

Table of contents

  • 1. Overview
    • Media reach in the U.S. 2016

    • Time spent with media worldwide 2010-2018

    • Growth of media use in the U.S. 2011-2017

    • U.S. median age of media users 2016, by medium

    • Time spent with digital vs. traditional media in the U.S. 2011-2017

    • Time spent with various media among U.S. tweens and teens 2015

    • Ownership of TV technologies in the U.S. 2017

    • Time spent with traditional media in the U.S. 2011-2017

  • 2. Radio
    • Radio reach in the U.S. 2017, by age

    • Radio reach in the U.S. in 2018, by age and gender

    • Weekly time spent listening to the radio in the U.S. in 2018, by age and gender

    • Online radio reach in the U.S. 2018, by age

    • Radio reach during TV's primetime in the U.S. in 2016, by age and gender

    • Radio average number of listeners change in selected U.S. cities in April 2018

    • Distribution of U.S. radio formats audience in 2016, by age

    • Leading radio formats in the U.S. in 2016, by number of stations

    • Frequency of listening to podcasts in the United States 2017

    • Programs used to play podcasts in the United States 2017

    • NPR's weekly audience in the U.S. 2005-2016

    • Share of Pandora users in the U.S. 2011-2018

  • 3. TV
    • Number of TV households in the U.S. 2000-2018

    • TV households in the largest local TV markets in the U.S. 2017

    • TV reach in the U.S. March 2017, by age

    • Adoption of TV technologies in the U.S. 2015

    • U.S. cable news networks: number of viewers August 2018

    • No. of days per week with TV usage in the U.S. Q1 2015, by age

    • Streaming TV device ownership in the U.S. 2015-2017

    • Preferred TV show types in the U.S. as of August 2015

    • Popularity of reality TV genres in the U.S. 2016

    • U.S. Millennials: video consumption 2016, by device

  • 4. Magazines
    • Magazines with largest audience in the U.S. 2018

    • Magazine retail unit sales in the U.S. 2014-2016

    • Magazine retail unit sales in North America 2013-2016

    • U.S. magazine audience 2015-2018 by platform

    • Number of magazine readers in the U.S. 2012-2016

    • Magazines with largest online audience in the U.S. 2018

    • Audience size of magazine platforms in the U.S. 2015

    • U.S. media use: time spent reading magazines 2010-2018

  • 5. Newspapers
    • Newspaper readership in the U.S. 2017, by platform

    • Newspaper reach in the U.S. 2016, by age

    • Digital newspaper readership in the U.S. 2016, by age

    • U.S. household expenditure on newspapers and magazines 2016

    • Monthly audience of newspaper websites in the U.S. 2014-2015

    • Subscription vs. one-time purchase preference for media in the U.S. 2015

    • Leading print media websites in the U.S. 2016

    • U.S. media use: time spent reading newspapers 2010-2018

  • 6. Internet
    • United States: number of internet users 2000-2016

    • U.S. internet usage penetration 2018, by age group

    • Frequency of internet usage by U.S. adults 2018

    • Time spent with digital media in the U.S. 2011-2017

    • U.S. daily media usage time via desktop or laptop 2012-2018

    • Internet activities of U.S. users 2015

    • United States: number of social network users 2015-2022

    • U.S. second screen related content users 2015-2018

  • 7. Gaming
    • Time spent with a game console in the U.S. 2014-2017

    • Age of U.S. video game players in 2018

    • U.S. computer and video gamers from 2006-2018, by gender

    • Number of mobile gamers in North America 2014-2016, by device

    • Preferred video game platforms in the U.S. 2016

    • Amount spent on gaming merchandise according to U.S. gamers 2016

    • All-time best selling console games worldwide 2018, based on unit sales

    • Most played games on Steam 2017, by average players per hour

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