Media use in the U.S.

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Statista dossier on media use in the U.S.

This dossier has been compiled to provide statistical information about media use in the United States.

Table of contents

  • 1. Overview
    • Weekly media reach in the U.S. 2019, by age group

    • Time spent with media worldwide 2011-2021

    • Time spent with digital vs. traditional media in the U.S. 2011-2019

    • Forecast of Digital Media users by segment in the United States 2017-2023

    • U.S. median age of media users 2017-2018, by medium

  • 2. Radio
    • Online radio reach in the U.S. 2018-2019, by age group

    • Radio reach in the U.S. 2019, by age group

    • Radio reach in the U.S. in 2019, by age and gender

    • Weekly time spent listening to the radio in the U.S. in 2018, by age and gender

    • Radio average number of listeners change in selected U.S. cities 2018

    • Radio average number of listeners change in the U.S. 2018, by format

    • Distribution of U.S. radio formats audience in 2018, by age

    • NPR's weekly audience in the U.S. 2005-2018

    • Share of radio audience listening to news/talk radio in U.S. 2014-2018

    • Share of radio audience listening to pop contemporary in U.S. 2014-2018

  • 3. TV
    • Number of TV households in the U.S. 2000-2020

    • TV households in the largest local TV markets in the U.S. 2019

    • Number and share of cord-cutters/nevers in the U.S. 2014-2018

    • TV reach in the U.S. Q1 2019, by age

    • U.S. TV consumption: daily viewing time in 2018, by age

    • U.S. networks: number of primetime viewers in 2018

    • U.S. cable news networks: number of viewers October 2019

    • Most viewed TV shows in the U.S. 2018/19

    • TV news sourced watched most often in the U.S. 2019

    • Favorite all-time TV shows among Millennials in the U.S. 2018

  • 4. Magazines
    • Magazines with largest audience in the U.S. 2019

    • Magazines with largest monthly audience in the U.S. in 2018

    • U.S. magazine audience 2015-2019 by platform

    • Number of magazine readers in the U.S. 2012-2018

    • Magazines with largest online audience in the U.S. 2019

    • Magazines with largest monthly online audience in the U.S. in 2018

    • Magazines with largest monthly mobile audience in the U.S. in 2018

    • Magazine brands audience distribution in the U.S. 2018, by platform

  • 5. Newspapers
    • Paid circulation of daily newspapers in the U.S. 1985-2018

    • Paid circulation of Sunday newspapers in the U.S. 2000-2018

    • African American daily newspaper circulation in the U.S. 2014-2018

    • Leading online news brands in the U.S. 2019

    • Frequency of consuming news from selected sources by Millennials in the U.S. 2019

    • Views on newspapers in the U.S. 2017

  • 6. Books
    • Average number of books read by U.S. consumers per year 2018

    • Book consumption in the U.S. 2011-2019, by format

    • Penetration of book consumption in the U.S. 2019, by format

    • Book readers in the U.S. 2019, by age group

    • Penetration of print book consumption in the U.S. 2019, by age group

    • Penetration of audiobook consumption in the U.S. 2018-2019, by age group

    • Book formats preferred by U.S. consumers 2018, by gender

  • 7. Internet & social media
    • U.S. internet usage penetration 2019, by household income

    • U.S. internet usage penetration 2019, by age group

    • U.S. adults with household broadband access 2018, by gender

    • Share of U.S. population who use social media 2008-2019

    • Facebook user share in the United States 2019, by age and gender

    • Instagram user ratio in the U.S. 2019, by age group & gender

    • Snapchat user ratio in the U.S. 2019, by age group & gender

    • Twitter usage reach in the United States 2019, by age group

    • Pinterest usage reach in the United States 2019, by age group

  • 8. Gaming
    • Forecast of Video Games users by segment in the United States 2017-2023

    • Digital Market Outlook: digital games user penetration in the U.S. 2017-2023

    • U.S. computer and video gamers from 2006-2019, by gender

    • Age of U.S. video game players in 2019

    • Distribution of time spent gaming in the U.S. 2017-2018, by platform

    • All-time best selling console games worldwide 2019, based on unit sales

    • Consumer spending on video game content in the U.S. 2010-2018

    • Leading Android gaming app reach in the U.S. Q3 2019

    • Most played games on Steam 2018, by average players per hour

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