TV advertising in the U.S.

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Statista dossier on the TV advertising market in the U.S.

This dossier has been compiled to provide statistical information about TV advertising in the United States.

Table of contents

  • 1. U.S. overview

    • TV advertising revenue in the U.S. 2018-2023

    • Share of online TV in TV advertising revenue in the U.S. 2012-2018

    • National primetime TV upfront ad sales in the U.S. 2008-2020

    • Upfront TV advertising spending in the U.S. 2018/19, by industry

    • Media ad spend vs. time spent in the U.S. in 2018

    • Ad spend ROI in the U.S. 2018, by medium

    • Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019

    • Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019

    • TV channels with most ads in the U.S. in Q4 2018, by ad count

  • 2. Ad prices

    • Priciest shows for advertisers on broadcast TV in the U.S. 2019/20

    • Advertising price during the Academy Awards broadcast 2002-2019

    • Average cost of a TV commercial during the Grammy Awards 2010-2019

    • Golden Globes: cost of a TV commercial 2010-2019

    • NBA finals: upfront cost of a TV commercial 2014-2018

    • Average cost of a TV commercial during the Super Bowl 2003-2019

  • 3. Largest spenders

    • Largest advertisers on broadcast network TV in the U.S. 2018

    • Largest advertisers on cable TV networks in the U.S. 2018

    • Leading advertisers at the Academy Awards 2019

    • Largest Super Bowl advertisers 2019

    • Leading TV advertisers during the NCAA championship 2019

    • Estimated weekly TV ad spend of U.S. companies January 2020

  • 4. Categories

    • Leading TV advertising categories during the NCAA championship 2019

    • Largest national TV ad categories in the U.S. 2017

    • Most advertised automobiles on TV in the U.S. in Q4 2018, by ad count

    • Most advertised beverages on TV in the U.S. in Q4 2018, by ad count

    • Most advertised pharmaceuticals on TV in the U.S. in Q4 2018, by ad count

    • Most advertised foods related brands on TV in the U.S. in Q4 2018, by ad count

    • Most advertised products & services on TV in the U.S. in Q4 2018, by ad count

  • 5. Programmatic/addressable

    • Programmatic TV ad spend in the U.S. 2015-2021

    • Share of TV advertising budgets spent programmatically in the U.S. 2017-2018

    • Number of addressable TV viewers in the U.S. 2016-2018

    • Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020

    • Addressable TV ad spend in the U.S. 2015-2021

    • Addressable & data-enabled TV adoption among U.S. advertisers 2018

  • 6. Consumer perceptions

    • Share of U.S. adults paying attention to commercials in 2019

    • Share of U.S. adults paying attention to commercials in 2019, by gender

    • Share of U.S. adults paying attention to commercials in 2019, by age

    • Share of U.S. adults paying attention to commercials in 2019, by ethnicity

    • Attitudes towards product placement in shows & movies in the U.S. 2018

    • Share of consumers who made big purchases influenced by advertising in the U.S. 2018

    • Share of U.S. adults paying more for commercial-free basic cable in 2019

    • Share of U.S. adults paying more for commercial-free network cable package in 2019

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