TV advertising in the U.S.

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Statista Dossier on the TV advertising market in the U.S.

Table of contents

  • 1. Overview
    • Advertising revenue in the U.S. 2012-2024

    • TV advertising spending in the U.S. 2011-2024

    • TV advertising spending change in the U.S. 2019-2024

    • National primetime TV upfront ad sales in the U.S. 2008-2021

    • Average ad time per hour of primetime national TV on broadcast networks U.S. Q1 2019

    • Average ad time per hour of primetime national TV on cable networks U.S. Q1 2019

  • 2. Ad prices
    • Priciest shows for advertisers on broadcast TV in the U.S. 2020/21

    • Advertising price during the Academy Awards broadcast 2002-2020

    • Average cost of a TV commercial during the Grammy Awards 2010-2019

    • Golden Globes: cost of a TV commercial 2010-2019

    • NBA finals: upfront cost of a TV commercial 2014-2018

    • Average cost of a TV commercial during the Super Bowl 2003-2021

  • 3. Largest spenders
    • Largest advertisers on broadcast network TV in the U.S. 2019

    • Largest advertisers on cable TV networks in the U.S. 2019

    • Leading advertisers at the Academy Awards 2020

    • Largest Super Bowl advertisers 2020

    • Leading TV advertisers during the NCAA championship 2019

    • Estimated weekly TV ad spend of U.S. companies June 2021

  • 4. Advanced TV
    • Linear addressable TV ad spend in the U.S. 2015-2023

    • Budget shares devoted to advanced TV ads in the U.S. 2020

    • Connected TV ad spend in the U.S. 2019-2024

    • CTV ad spend share in the U.S. 2019-2022, by company

    • Programmatic TV ad spend in the U.S. 2015-2021

    • Connected TV programmatic advertising household reach in the U.S. 2020

  • 5. Consumer perception
    • Attitudes towards TV ads in the U.S. 2019, by audience type

    • Share of U.S. adults paying attention to commercials in 2019

    • Share of U.S. adults paying attention to commercials in 2019, by gender

    • Share of U.S. adults paying attention to commercials in 2019, by age

    • Share of U.S. adults paying attention to commercials in 2019, by ethnicity

    • Connected TV viewer ad exposure and consumption the U.S. 2020

    • Preference towards tailored TV ads in the U.S. 2020

    • Popularity of ad-supported TV content in the U.S. 2020, by age

    • Popularity of ad-supported CTV content in the U.S. 2020

    • Effectiveness of CTV advertising according to consumers in the U.S. 2020

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