TV advertising in the United States

Statistics report on the TV advertising market in the United States

TV advertising in the United States

This report provides statistical information about TV advertising in the U.S., including charts and graphs showing leading advertisers and categories, as well as data on connected TV advertising. It also showcases an extensive range of consumer insights.

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Table of contents

Overview

6
  • Premium Statistic Advertising revenue in the U.S. 2014-2027
  • Premium Statistic TV advertising spending in the U.S. 2011-2026
  • Premium Statistic TV advertising spending change in the U.S. 2019-2026
  • Premium Statistic National primetime TV upfront ad sales in the U.S. 2008-2023
  • Premium Statistic Upfront TV ad spend in the U.S. 2019-2025
  • Premium Statistic Upfront TV ad buying plans of U.S. marketers 2022, by buy type

Leading advertisers

5
  • Premium Statistic Largest advertisers on broadcast network TV in the U.S. 2022
  • Premium Statistic Largest advertisers on cable TV networks in the U.S. 2022
  • Premium Statistic Estimated weekly TV ad spend of U.S. companies September 2023
  • Premium Statistic Highest reaching advertisers at the Academy Awards 2022, by household reach
  • Premium Statistic Largest Super Bowl advertisers 2022

Leading categories

6
  • Premium Statistic Media & publishing ad spend on TV in the U.S. 2019-2021
  • Premium Statistic Healthcare ad spend on TV in the U.S. 2019-2021
  • Premium Statistic Finance ad spend on TV in the U.S. 2019-2021
  • Premium Statistic Entertainment & leisure ad spend on TV in the U.S. 2019-2021
  • Premium Statistic Automotive ad spend on TV in the U.S. 2019-2021
  • Premium Statistic Retail ad spend on TV in the U.S. 2019-2021

Connected TV

10
  • Premium Statistic Linear addressable TV ad spend in the U.S. 2015-2023
  • Premium Statistic CTV ad spend in the U.S. 2019-2027
  • Premium Statistic Connected TV ad spend growth in the U.S. 2021-2027
  • Premium Statistic CTV ad spend share in the U.S. 2020-2024, by company
  • Premium Statistic Connected TV programmatic advertising household reach in the U.S. 2022
  • Premium Statistic CTV ad views in the U.S. 2020-2022, by device
  • Premium Statistic Top audience-related benefits of CTV and OTT advertising in the U.S. 2022
  • Premium Statistic Top performance/pricing-related benefits of CTV and OTT advertising in the U.S. 2022
  • Premium Statistic Top obstacles preventing CTV ad spending in the U.S. 2023
  • Premium Statistic CTV retail media ad spend in the U.S. 2021-2025

Consumer attitudes

7
  • Premium Statistic Ad spend vs. media time gap in the U.S. 2022
  • Premium Statistic Perceived frequency of ads on linear TV worldwide 2021
  • Premium Statistic Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021
  • Premium Statistic TV viewers opinions about ads served on AVOD platforms in the U.S. 2021
  • Premium Statistic Ad preferences of CTV consumers in the U.S. 2022
  • Premium Statistic Ad-supported vs. ad-free video streaming preference in the U.S. 2022
  • Premium Statistic Top types of sponsorships noticed by athletics fans in the U,S. 2022
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FURTHER REPORTS

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