TV advertising in the U.S.

TV advertising revenue in the U.S. 2018-2023

National TV ad spend in the U.S. 2010-2021

Local TV ad spend in the U.S. 2010-2021

Cable TV ad revenue in the U.S. 2010-2019

TV ad spend growth in the U.S. 2016-2018

U.S. TV ad spend growth 2017, by format

Share of online TV in TV advertising revenue in the U.S. 2012-2018

National primetime TV upfront ad sales in the U.S. 2008-2019

Short-form DRTV quarterly spend in the U.S. 2010-2017

Long-form DRTV ad spend in the U.S. 2005-2017

Ad spend ROI in the U.S. 2018, by medium

Priciest shows for advertisers on broadcast TV in the U.S. 2018/19

Cost of a TV commercial in the U.S. 2016

Advertising price during the Academy Awards broadcast 2002-2018

Average cost of a TV commercial during the Grammy Awards 2010-2018

Golden Globes: cost of a TV commercial 2010-2018

NBA finals: upfront cost of a TV commercial 2014-2018

March madness: cost of a TV commercial 2002-2015

Average cost of a TV commercial during the Super Bowl 2003-2018

Largest advertisers on broadcast network TV in the U.S. 2017

Largest advertisers on cable TV networks in the U.S. 2018

Leading advertisers at the Academy Awards 2018

Largest Super Bowl advertisers 2018

Leading TV advertisers during the NCAA championship 2018

Largest NBA regular season advertisers 2015-2016

Rio 2016 Opening Ceremony: largest advertisers

Estimated weekly TV ad spend of U.S. companies May 2019

Google's TV ad spend in the U.S. 2015-2016

Microsoft's TV ad spend in the U.S. 2015-2016

Short-form DRTV ad spend the U.S. Q4 2017, by category

Long-form DRTV ad spend in the U.S. 2017, by category

Automotive TV ad spend in the U.S. 2014-2017

Leading TV advertising categories during the NCAA championship 2018

Largest national TV ad categories in the U.S. 2017

Most advertised pharmaceuticals on TV in the U.S. in Q4 2018, by ad count

Most advertised beverages on TV in the U.S. in Q4 2018, by ad count

Most advertised foods related brands on TV in the U.S. in Q4 2018, by ad count

Most advertised products & services on TV in the U.S. in Q4 2018, by ad count

TV channels with most ads in the U.S. in Q4 2018, by ad count

Programmatic TV ad spend in the U.S. 2015-2020

Share of programmatic in TV ad spend in the U.S. 2015-2019

Share of TV advertising budgets spent programmatically in the U.S. 2017-2018

Types of TV inventory bought programmatically by marketers in the U.S. 2016

Benefits of programmatic TV advertising in the U.S. 2016

Leading companies in programmatic TV according to marketers in the U.S. 2016

Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020

Addressable TV ad spend in the U.S. 2015-2020

Addressable & data-enabled TV adoption among U.S. advertisers 2018

Addressable TV benefits according to U.S. marketers 2017

Popularity of marketing channels in the U.S. 2016

Small businesses in the U.S. - top marketing tools 2016

TV advertising adoption among SMEs in the U.S. 2016

B2B marketing and advertising spending in the U.S. 2016, by channel

Planned changes to marketing budgets in the U.S. in 2017, by channel

Media channels profitability for U.S. marketers 2016

Short-form DRTV advertising campaigns in the U.S. 2011-2017

Consumer attitudes towards selected advertising types in the U.S. 2017

Leading types of ads seen as well targeted by U.S. consumers in 2017

U.S. consumers who find TV advertising helpful 2017

U.S. consumers who find TV advertising annoying 2017

Trust in TV advertising in the U.S. 2017, by network category

DVR user reaction to advertising in the U.S. 2016

Advertising effectiveness in the U.S. 2016, by medium

Attitudes towards product placement in shows & movies in the U.S. 2018