TV advertising in the U.S.

The Statista dossier
  • Detailed references
  • Editorially prepared
  • Download as PDF / PPT

Statista dossier on the TV advertising market in the U.S.

This dossier has been compiled to provide statistical information about TV advertising in the United States.

Table of contents

  • 1. Global overview
    • Global TV revenue 2015, by source & region

    • Global television advertising revenue 2016-2020

    • TV ad spend worldwide 2010-2020, by type

    • Global TV ad spend 2019, by segment

    • Fastest growing TV advertising markets worldwide between 2013 and 2017

    • Growth of the global TV advertising spending 2013-2018, by platform

    • TV ad spend CAGR 2014-2020, by region

  • 2. U.S. revenue/spending
    • TV advertising revenue in the U.S. 2016-2021

    • National TV ad spend in the U.S. 2010-2021

    • Local TV ad spend in the U.S. 2010-2021

    • Cable TV ad revenue in the U.S. 2010-2019

    • TV ad spend growth in the U.S. 2016-2018

    • U.S. TV ad spend growth 2017, by format

    • Share of online TV in TV advertising revenue in the U.S. 2012-2017

    • Scatter vs. upfront TV ad spend share in the U.S. 2016

    • Short-form DRTV quarterly spend in the U.S. 2010-2017

    • Long-form DRTV ad spend in the U.S. 2005-2017

    • Ad spend ROI in the U.S. 2015, by medium

  • 3. Ad prices
    • Cost of a TV commercial in the U.S. 2016

    • Average cost of a TV commercial during major sporting events in the U.S. in 2014

    • Advertising price during the Academy Awards broadcast 2002-2016

    • Average cost of a TV commercial during the Grammy Awards 2010-2016

    • Golden Globes: cost of a TV commercial 2010-2016

    • NBA finals: cost of a TV commercial 2013-2015

    • March madness: cost of a TV commercial 2002-2015

    • Average cost of a TV commercial during the Super Bowl 2008-2016

  • 4. Largest spenders
    • Largest advertisers on broadcast network TV in the U.S. 2016

    • Largest advertisers on cable TV networks in the U.S. 2016

    • Leading advertisers at the Academy Awards 2016

    • Largest TV advertisers in U.S. sports TV 2015

    • Largest Super Bowl advertisers 2016

    • Leading TV advertisers during the NCAA championship 2016

    • Largest NBA regular season advertisers 2015-2016

    • Rio 2016 Opening Ceremony: largest advertisers

    • Estimated weekly TV ad spend of U.S. companies October 2017

    • Google's TV ad spend in the U.S. 2015-2016

    • Microsoft's TV ad spend in the U.S. 2015-2016

  • 5. Categories
    • Short-form DRTV ad spend the U.S. Q1 2017, by category

    • Long-form DRTV ad spend in the U.S. 2017, by category

    • Automotive TV ad spend in the U.S. 2014-2016

    • Leading TV advertising categories during the NCAA championship 2016

    • Largest national TV ad categories in the U.S. 2017

    • Most advertised pharmaceuticals on TV in the U.S. in Q3 2017, by ad count

    • Most advertised beverages on TV in the U.S. in Q3 2017, by ad count

    • Most advertised foods related brands on TV in the U.S. in Q3 2017, by ad count

    • Most advertised products & services on TV in the U.S. in Q3 2017, by ad count

    • Most advertised networks on TV in the U.S. in Q3 2017, by ad count

  • 6. Programmatic/addressable
    • Programmatic TV ad spend in the U.S. 2015-2019

    • Share of programmatic in TV ad spend in the U.S. 2015-2019

    • Shift in advertising budgets worldwide to programmatic video 2016

    • Types of TV inventory bought programmatically by marketers in the U.S. 2016

    • Benefits of programmatic TV advertising in the U.S. 2016

    • Leading companies in programmatic TV according to marketers in the U.S. 2016

    • Addressable TV ad spend in the U.S. 2015-2019

    • Addressable TV adoption among U.S. marketers 2017

    • Addressable TV benefits according to U.S. marketers 2017

  • 7. Corporate use
    • Popularity of marketing channels in the U.S. 2016

    • Small businesses in the U.S. - top marketing tools 2016

    • TV advertising adoption among SMEs in the U.S. 2016

    • B2B marketing and advertising spending in the U.S. 2016, by channel

    • Planned changes to marketing budgets in the U.S. in 2017, by channel

    • Media channels profitability for U.S. marketers 2016

    • Leading customer acquisition methods in the U.S. 2015

    • Short-form DRTV advertising campaigns in the U.S. 2011-2017

  • 8. Consumer perceptions
    • U.S. consumers who find TV advertising helpful 2017

    • U.S. consumers who find TV advertising annoying 2017

    • Trust in TV advertising in the U.S. 2017, by network category

    • Most useful local advertising channels in the U.S. 2016

    • Most disliked ads in the U.S. 2016

    • DVR user reaction to advertising in the U.S. 2016

    • Advertising effectiveness in the U.S. 2016, by medium

    • Attitudes towards primetime advertising in the U.S. 2004-2015

  • Language: English
  • Released: September 2017
  • Source(s): Statista
More than 7,500
companies
trust
Statista
Recommended studies and dossiers
Show more
Recent studies and dossiers
You may also be interested in...
With Statista, you get straight to the point: analyzing data, rather than searching for it.

Dr. Antonella Mei-Pochtler about Statista Senior Vice President, Boston Consulting Group

Any more questions?

Get in touch with us quickly and easily. We are happy to help!