TV advertising in the U.S.

TV advertising revenue in the U.S. 2016-2021

National TV ad spend in the U.S. 2010-2021

Local TV ad spend in the U.S. 2010-2021

Cable TV ad revenue in the U.S. 2010-2019

TV ad spend growth in the U.S. 2016-2018

U.S. TV ad spend growth 2017, by format

Share of online TV in TV advertising revenue in the U.S. 2012-2018

Scatter vs. upfront TV ad spend share in the U.S. 2016

Short-form DRTV quarterly spend in the U.S. 2010-2017

Long-form DRTV ad spend in the U.S. 2005-2017

Ad spend ROI in the U.S. 2015, by medium

Cost of a TV commercial in the U.S. 2016

Average cost of a TV commercial during major sporting events in the U.S. in 2014

Advertising price during the Academy Awards broadcast 2002-2017

Average cost of a TV commercial during the Grammy Awards 2010-2017

Golden Globes: cost of a TV commercial 2010-2017

NBA finals: cost of a TV commercial 2013-2015

March madness: cost of a TV commercial 2002-2015

Average cost of a TV commercial during the Super Bowl 2003-2017

Largest advertisers on broadcast network TV in the U.S. 2016

Largest advertisers on cable TV networks in the U.S. 2016

Leading advertisers at the Academy Awards 2016

Largest TV advertisers in U.S. sports TV 2015

Largest Super Bowl advertisers 2017

Leading TV advertisers during the NCAA championship 2017

Largest NBA regular season advertisers 2015-2016

Rio 2016 Opening Ceremony: largest advertisers

Estimated weekly TV ad spend of U.S. companies May 2018

Google's TV ad spend in the U.S. 2015-2016

Microsoft's TV ad spend in the U.S. 2015-2016

Short-form DRTV ad spend the U.S. Q3 2017, by category

Long-form DRTV ad spend in the U.S. 2017, by category

Automotive TV ad spend in the U.S. 2014-2016

Leading TV advertising categories during the NCAA championship 2017

Largest national TV ad categories in the U.S. 2017

Most advertised pharmaceuticals on TV in the U.S. in Q1 2018, by ad count

Most advertised beverages on TV in the U.S. in Q1 2018, by ad count

Most advertised foods related brands on TV in the U.S. in Q1 2018, by ad count

Most advertised products & services on TV in the U.S. in Q1 2018, by ad count

Most advertised networks on TV in the U.S. in Q1 2018, by ad count

Programmatic TV ad spend in the U.S. 2015-2019

Share of programmatic in TV ad spend in the U.S. 2015-2019

Shift in advertising budgets worldwide to programmatic video 2016

Types of TV inventory bought programmatically by marketers in the U.S. 2016

Benefits of programmatic TV advertising in the U.S. 2016

Leading companies in programmatic TV according to marketers in the U.S. 2016

Addressable TV ad spend in the U.S. 2015-2019

Addressable TV adoption among U.S. marketers 2017

Addressable TV benefits according to U.S. marketers 2017

Popularity of marketing channels in the U.S. 2016

Small businesses in the U.S. - top marketing tools 2016

TV advertising adoption among SMEs in the U.S. 2016

B2B marketing and advertising spending in the U.S. 2016, by channel

Planned changes to marketing budgets in the U.S. in 2017, by channel

Media channels profitability for U.S. marketers 2016

Leading customer acquisition methods in the U.S. 2015

Short-form DRTV advertising campaigns in the U.S. 2011-2017

U.S. consumers who find TV advertising helpful 2017

U.S. consumers who find TV advertising annoying 2017

Trust in TV advertising in the U.S. 2017, by network category

Most useful local advertising channels in the U.S. 2016

Most disliked ads in the U.S. 2016

DVR user reaction to advertising in the U.S. 2016

Advertising effectiveness in the U.S. 2016, by medium

Attitudes towards primetime advertising in the U.S. 2004-2015