TV advertising in the U.S.

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Statista dossier on the TV advertising market in the U.S.

This dossier has been compiled to provide statistical information about TV advertising in the United States.

Table of contents

  • 1. Global overview
    • Global TV revenue 2015, by source & region

    • Global television advertising revenue 2016-2020

    • TV ad spend worldwide 2010-2020, by type

    • Global TV ad spend 2019, by segment

    • Fastest growing TV advertising markets worldwide between 2013 and 2017

    • Growth of the global TV advertising spending 2013-2018, by platform

    • TV ad spend CAGR 2014-2020, by region

  • 2. U.S. revenue/spending
    • TV advertising revenue in the U.S. 2018-2022

    • National TV ad spend in the U.S. 2010-2021

    • Local TV ad spend in the U.S. 2010-2021

    • Cable TV ad revenue in the U.S. 2010-2019

    • TV ad spend growth in the U.S. 2016-2018

    • U.S. TV ad spend growth 2017, by format

    • Share of online TV in TV advertising revenue in the U.S. 2012-2018

    • National primetime TV upfront ad sales in the U.S. 2008-2019

    • Short-form DRTV quarterly spend in the U.S. 2010-2017

    • Long-form DRTV ad spend in the U.S. 2005-2017

    • Ad spend ROI in the U.S. 2018, by medium

  • 3. Ad prices
    • Priciest shows for advertisers on broadcast TV in the U.S. 2017/18

    • Cost of a TV commercial in the U.S. 2016

    • Advertising price during the Academy Awards broadcast 2002-2017

    • Average cost of a TV commercial during the Grammy Awards 2010-2017

    • Golden Globes: cost of a TV commercial 2010-2017

    • NBA finals: upfront cost of a TV commercial 2014-2018

    • March madness: cost of a TV commercial 2002-2015

    • Average cost of a TV commercial during the Super Bowl 2003-2017

  • 4. Largest spenders
    • Largest advertisers on broadcast network TV in the U.S. 2017

    • Largest advertisers on cable TV networks in the U.S. 2017

    • Leading advertisers at the Academy Awards 2017

    • Largest Super Bowl advertisers 2017

    • Leading TV advertisers during the NCAA championship 2017

    • Largest NBA regular season advertisers 2015-2016

    • Rio 2016 Opening Ceremony: largest advertisers

    • Estimated weekly TV ad spend of U.S. companies September 2018

    • Google's TV ad spend in the U.S. 2015-2016

    • Microsoft's TV ad spend in the U.S. 2015-2016

  • 5. Categories
    • Short-form DRTV ad spend the U.S. Q4 2017, by category

    • Long-form DRTV ad spend in the U.S. 2017, by category

    • Automotive TV ad spend in the U.S. 2014-2017

    • Leading TV advertising categories during the NCAA championship 2017

    • Largest national TV ad categories in the U.S. 2017

    • Most advertised pharmaceuticals on TV in the U.S. in Q1 2018, by ad count

    • Most advertised beverages on TV in the U.S. in Q1 2018, by ad count

    • Most advertised foods related brands on TV in the U.S. in Q1 2018, by ad count

    • Most advertised products & services on TV in the U.S. in Q1 2018, by ad count

    • Most advertised networks on TV in the U.S. in Q1 2018, by ad count

  • 6. Programmatic/addressable
    • Programmatic TV ad spend in the U.S. 2015-2019

    • Share of programmatic in TV ad spend in the U.S. 2015-2019

    • Share of TV advertising budgets spent programmatically in the U.S. 2017-2018

    • Types of TV inventory bought programmatically by marketers in the U.S. 2016

    • Benefits of programmatic TV advertising in the U.S. 2016

    • Leading companies in programmatic TV according to marketers in the U.S. 2016

    • Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020

    • Addressable TV ad spend in the U.S. 2015-2019

    • Addressable & data-enabled TV adoption among U.S. advertisers 2018

    • Addressable TV benefits according to U.S. marketers 2017

  • 7. Corporate use
    • Popularity of marketing channels in the U.S. 2016

    • Small businesses in the U.S. - top marketing tools 2016

    • TV advertising adoption among SMEs in the U.S. 2016

    • B2B marketing and advertising spending in the U.S. 2016, by channel

    • Planned changes to marketing budgets in the U.S. in 2017, by channel

    • Media channels profitability for U.S. marketers 2016

    • Short-form DRTV advertising campaigns in the U.S. 2011-2017

  • 8. Consumer perceptions
    • Consumer attitudes towards selected advertising types in the U.S. 2017

    • Leading types of ads seen as well targeted by U.S. consumers in 2017

    • U.S. consumers who find TV advertising helpful 2017

    • U.S. consumers who find TV advertising annoying 2017

    • Trust in TV advertising in the U.S. 2017, by network category

    • DVR user reaction to advertising in the U.S. 2016

    • Advertising effectiveness in the U.S. 2016, by medium

    • Attitudes towards product placement in shows & movies in the U.S. 2018

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