TV advertising in the United States

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Statista Dossier on the TV advertising market in the United States

This dossier has been compiled to provide statistical information about TV advertising in the United States.

Table of contents

    • Advertising revenue in the U.S. 2014-2027

    • TV advertising spending in the U.S. 2011-2026

    • TV advertising spending change in the U.S. 2019-2026

    • National primetime TV upfront ad sales in the U.S. 2008-2022

    • Upfront TV ad spend in the U.S. 2019-2023

    • Upfront TV ad buying plans of U.S. marketers 2022, by buy type

    • Expected changes in TV advertising budgets in the U.S. 2021, by platform

    • Largest advertisers on broadcast network TV in the U.S. 2020

    • Largest advertisers on cable TV networks in the U.S. 2020

    • Highest reaching advertisers at the Academy Awards 2022, by household reach

    • Largest Super Bowl advertisers 2021

    • Estimated weekly TV ad spend of U.S. companies May 2022

    • Linear addressable TV ad spend in the U.S. 2015-2023

    • Connected TV ad spend in the U.S. 2019-2025

    • Connected TV ad spend growth in the U.S. 2019-2025

    • CTV ad spend share in the U.S. 2019-2022, by company

    • Connected TV programmatic advertising household reach in the U.S. 2020

    • CTV ad views in the U.S. 2020-2021, by device

    • Benefits of CTV advertising in the U.S. 2021

    • Challenges of connected TV advertising in the U.S. 2021

    • Media where consumers recall ads in the U.S. 2021

    • TV ads perception and attitudes among U.S. adults 2021

    • Share of adults who find linear TV ads to be effective in the U.S. 2021

    • Share of adults who find linear TV ads to be effective U.S. 2021, by generation

    • Share of adults who find linear TV ads to be effective U.S. 2021, by ethnicity

    • Share of adults who find linear TV ads to be targeting them in the U.S. 2021

    • Share of TV viewers feeling positive about having ads aimed at them in the U.S. 2021

    • TV viewers opinions about ads served on AVOD platforms in the U.S. 2021

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