E-commerce in Morocco

E-commerce in Morocco
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Statista dossier about e-commerce in Morocco

This dossier presents statistics and charts about e-commerce in Morocco. It first provides an overview of internet users and penetration before focusing on the number of digital shoppers and e-commerce penetration in the country. Moreover, the dossier includes statistics on online marketplaces, consumers' preferences and behaviors, and e-commerce revenue. Lastly, the final chapter displays data on online payment methods.

Table of contents

    • Internet users in Morocco 2013-2028

    • Internet penetration rate in Morocco 2017-2023

    • Mobile internet users in Morocco 2009-2028

    • Readiness to engage in and benefit from e-commerce in Africa 2019, by country

    • E-commerce market users in Morocco 2017-2025

    • Penetration rate of e-commerce market in Morocco 2017-2025

    • E-commerce market user distribution in Morocco 2021, by age

    • Weekly online shopping activities in Morocco 2021

    • Share of mobile e-commerce in Africa 2020-2021, by country

    • Number of online marketplaces in Africa 2020, by country

    • Online marketplaces with highest number of visitors in Morocco 2020

    • Number of web visitors of Avito in Morocco 2017-2020

    • Visits on Jumia on selected domains in Africa 2022

    • Distribution of visits on Jumia in Africa 2023, by country

    • Number of web visitors of MarocAnnonces.com in Morocco 2017-2020

    • Leading e-commerce segments in Morocco 2022

    • Most common online purchases by category in Morocco 2022

    • Products mostly bought / ordered online in Morocco 2020

    • Attitudes towards online shopping in Morocco 2022

    • Revenue of the e-commerce market users in Morocco 2017-2025

    • Revenue of the e-commerce market in Morocco 2017-2025, by segment

    • E-commerce ARPU in selected African countries 2022-2027

    • Average revenue per user of the e-commerce market in Morocco 2017-2025

    • Internet users using mobile payment methods in Africa 2021, by country

    • Share of people making or receiving digital payments in Morocco 2022, by gender

    • Most popular online payment methods in 5 countries in Africa 2022

    • Distribution of online payment methods in Morocco 2022

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