Sustainable shopping in Japan

Statistics report on the sustainable shopping behavior in Japan

Sustainable shopping in Japan

This statistics report provides an overview of the role of sustainability in shopping in Japan. Focusing on different types and segments of sustainable shopping, the report includes statistics on consumption habits, ethical purchasing, food and fashion consumption, as well as information on secondhand and reuse habits. It further includes chapters on the growth of the consumer market surrounding Fairtrade certified products and company rankings based on the Sustainable Brand Index (SBI), which present the leading FMCG companies that have been acknowledged for their sustainability efforts by consumers.

Table of contents

Overview

5
  • Premium Statistic Household CO2 emissions per household Japan FY 2012-2021
  • Premium Statistic Interest level in the 17 SDGs in Japan 2023
  • Premium Statistic Level of awareness of sustainability-related keywords in Japan 2023
  • Premium Statistic Awareness of sustainable labels in Japan 2023
  • Premium Statistic Opinion on sustainable products in Japan 2023

Sustainable consumption habits

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  • Premium Statistic Leading sustainable consumption habits in Japan 2023
  • Premium Statistic Common sustainable shopping habits in Japan 2023
  • Premium Statistic Share of people avoiding goods harming environment and society in Japan 2023, by age
  • Premium Statistic Share of shoppers buying eco-friendly produced products in Japan 2023, by age
  • Premium Statistic Most common actions to achieve zero waste Japan 2023

Ethical consumption

5
  • Premium Statistic Most bought ethical consumption-related products and service segments 2023
  • Premium Statistic Reasons for ethical consumption in Japan 2023
  • Premium Statistic Leading incentives for ethical consumption in Japan 2023
  • Premium Statistic Major challenges in ethical consumption in Japan 2023
  • Premium Statistic Readiness to pay more for ethical products and services in Japan 2023, by type

Sustainable food consumption

6
  • Premium Statistic Preferences for eco-friendly produce in Japan 2022, by type
  • Premium Statistic Willingness to pay more for eco-friendly agricultural produce in Japan 2023
  • Premium Statistic Share of people reducing food waste in Japan 2018-2023
  • Premium Statistic Leading reasons to throw away food Japan 2023
  • Premium Statistic Most common food waste categories in Japan 2023
  • Premium Statistic Estimated amount of food waste per person Japan FY 2012-2021

Fairtrade

4
  • Premium Statistic Awareness of Fairtrade in Japan 2023
  • Premium Statistic Awareness of Fairtrade in Japan 2023, by age
  • Premium Statistic Average per person expenditures on Fairtrade products in Japan 2013-2022
  • Premium Statistic Market size of Fairtrade products in Japan 2013-2022

Sustainable fashion

5
  • Premium Statistic Awareness of sustainable fashion in Japan 2023
  • Premium Statistic Awareness of sustainable fashion in Japan 2023, by age
  • Premium Statistic Common ethical fashion-related consumption habits 2023
  • Premium Statistic Actions taken to dispose of unneeded clothing in Japan 2023
  • Premium Statistic Material flow of clothing in Japan 2022

Secondhand and reuse

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  • Premium Statistic Share of online auction and flea market app users in Japan 2022, by age
  • Premium Statistic Major used consumer goods categories in Japan 2023
  • Premium Statistic Most common reusable items used Japan 2023
  • Premium Statistic Secondhand goods market size in Japan 2013-2025

Company image

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  • Premium Statistic Level of awareness of sustainability of companies when purchasing goods Japan 2023
  • Premium Statistic Major sustainable food brand companies in Japan 2022
  • Premium Statistic Major sustainable beverage and luxury foods brand companies in Japan 2022
  • Premium Statistic Major sustainable fashion brand companies in Japan 2022
  • Premium Statistic Major sustainable personal care brand companies in Japan 2022

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