Millennials in the U.S.: media & marketing

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Statista dossier on media consumption among and marketing to U.S. Millennials

This dossier has been compiled to provide statistical information about media use among U.S. Millennials and marketing to that population group.

Table of contents

  • 1. General
    • Time spent with media in the U.S. 2019, by age group

    • Most common media activities in the U.S. 2018, by age

    • Favorite media activities in the U.S. in 2018, by age group

    • Media use among LGBTQ consumers in the U.S. 2018, by generation

    • U.S. Millennials: consumer devices penetration by ethnicity 2018

    • Smart speaker user number among Millennials in the United States 2017-2018

  • 2. TV and video
    • TV reach in the U.S. Q1 2019, by age

    • Weekly viewing of traditional TV in the U.S. 2018, by age group

    • U.S. weekly time spent on online video 2018, by age

    • U.S. weekly time spent on smartphone video 2018, by age group

    • U.S. TV consumption: daily viewing time in 2018, by age

    • Millennials watching 3+ hours of TV and video daily in the U.S. 2018, by method

    • Connected devices users in the U.S. September 2018, by age

    • Video genres viewed in the last month among Millennials in the U.S. 2018, by device

    • Digital engagement of U.S. adults with TV shows 2018

    • Co-viewing video content among Millennial viewers in the U.S. 2018, by platform

    • Must-keep TV and video sources among 16-34 year olds U.S. 2019

  • 3. Film
    • Number of movies seen in a theater in the U.S 2017-2018, by age group

    • U.S. frequent moviegoers 2017-2018, by age group

    • Frequency of going to the movies in the U.S. 2019, by age group

    • Movie review readers U.S. 2018, by age group

    • Favorite film genres in the U.S. 2018, by age group

  • 4. Radio & audio
    • Online radio reach in the U.S. 2018-2019, by age group

    • Radio reach in the U.S. in 2019, by age and gender

    • Leading radio formats of U.S. Millennials 2018

    • Radio listeners number in the U.S. in 2018, by demographic group

    • Consumers listening to the radio on a weekly basis U.S. 2018, by age group

    • Spotify users in the U.S. 2018, by age

    • Share of people who listen to podcasts monthly in the U.S. 2017-2019, by age group

    • Consumers listening to podcasts on a weekly basis U.S. 2018, by age group

    • Consumers streaming or downloading music on a weekly basis U.S. 2018, by age group

    • CD buyers in the U.S. in 2018, by age group

    • Vinyl record buyers in the U.S. in 2018, by age group

  • 5. Print
    • Penetration of print book consumption in the U.S. 2019, by age group

    • Book readers in the U.S. 2019, by age group

    • Number of print magazines read in the U.S. 2018, by age group

    • Frequency of reading print newspapers by U.S. consumers 2017, by age group

    • Millennials poetry reading rate in the U.S. 2012-2017

    • Frequency of reading comics in the U.S. 2018, by age group

    • Consumers who use a Bible in the U.S. 2018, by age

  • 6. News
    • Young adults' primary news sources in the U.S. 2017

    • Frequency of consuming news from selected sources by Millennials in the U.S. 2019

    • Most popular news platforms in the U.S. 2018, by age group

    • Most used network for television news in the U.S.as of May 2018, by age

    • Frequency of watching cable news in the U.S. 2018, by age

    • Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018

    • Interactions with local journalists in the U.S. 2018, by age group

    • U.S. voters concerned about fake news influence on elections 2018, by age group

  • 7. Gaming
    • Global gamer share worldwide in 2017, by age and gender

    • Share of paying gamers in the U.S. as of May 2018, by age and gender

    • Age of U.S. video game players in 2019

    • U.S. daily time spent playing games and leisure computer use 2018, by age

    • Distribution of U.S. eSports fans 2017, by age

  • 8. Subscription services
    • Streaming subscribers in the U.S. 2019, by service and generation

    • Share of adults who have a Netflix subscription in the U.S. 2018, by age group

    • Netflix subscribers among VoD users in the U.S. 2018, by age

    • Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age

    • Share of adults who have a HBO Now/HBO Go subscription in the U.S. 2019, by age group

    • Share of adults who have a Hulu subscription in the U.S. 2019, by age group

    • Share of households streaming SVOD daily in the U.S. 2019, by user age group

    • Streamers subscribed to as service due to a specific show U.S. 2019, by age group

    • Important features of music streaming services among Millennials in the U.S. 2018

  • 9. Marketing & advertising
    • Opinions on online advertising relevance in the U.S. 2018, by age group

    • Share of U.S. adults paying attention to commercials in 2019, by age

    • U.S. internet users negative attitude towards ads on websites 2018, by age group

    • U.S. internet users negative attitude towards ads in online videos 2018, by age group

    • Opinions of consumers about social media influencers in 2018, by age

    • Adblocking penetration rate in the U.S. Q2 2018, by age group

    • U.S. retailers marketing spend plans 2018, by generation

  • 10. Social media
    • Facebook usage reach in the United States 2019, by age group

    • Instagram usage reach in the United States 2019, by age group

    • Twitter usage reach in the United States 2019, by age group

    • Pinterest usage reach in the United States 2019, by age group

    • Facebook Messenger user share in the United States 2019, by age group

    • Instagram user share in the United States 2019, by age group

    • Twitter: distribution of U.S. users 2018, by age

  • 11. Recreation and entertainment
    • Travel planning methods of Millennials in the U.S. as of July 2018

    • Websites visited on a regular basis for travel information by Millennials U.S. 2018

    • Information sources used by Millennials when searching for vacation ideas U.S. 2018

    • Millennials sports highlights viewership in the U.S. 2017, by platform

    • Preference source for watching Winter Olympics U.S. 2018, by age

    • Film festival attendance among LGBTQ consumers in the U.S. 2018, by generation

  • 12. Popular culture
    • Favorite Star Wars movie in the U.S. 2019, by age

    • Favorite James Bond films in the U.S. 2019, by generation

    • Adults who have never seen a James Bond film U.S. 2019, by generation

    • Favorite all-time TV shows among Millennials in the U.S. 2018

    • Contemporary TV shows with the highest ratings among Millennials in the U.S. 2018

    • Enjoyment of Game of Thrones TV series in the U.S. 2019, by generation

    • Familiarity with A Song of Fire and Ice book series in the U.S. 2019, by generation

    • Fans of Marvel Comics in the U.S. 2019, by age group

    • Appreciation of Nirvana in the U.S. 2019, by generation

    • Favorite Nirvana songs in the U.S. 2019, by generation

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