Millennials in the U.S.: media & marketing

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Statista dossier on media consumption among and marketing to U.S. Millennials

This dossier has been compiled to provide statistical information about media use among U.S. Millennials and marketing to that population group.

Table of contents

  • 1. General
    • Time spent with media in the U.S. 2018, by age group

    • Time Millennials spent with media in the U.S. in 2016

    • Time female Millennials spent with media in the U.S. Q1 2017

    • U.S. Millennials: consumer devices penetration by ethnicity 2018

  • 2. TV, video & film
    • TV reach in the U.S. Q1 2018, by age

    • U.S. TV consumption: daily viewing time in 2017, by age

    • Time spent with TV among young adults in the U.S. 2011-2017

    • Weekly time spent watching live TV among 18-to-24 year-olds in the U.S. 2018

    • Millennials time spent viewing TV content on selected platforms worldwide 2017

    • Contemporary TV shows with the highest ratings among Millennials in the U.S. 2018

    • TV brand recognition among Millennials in the U.S. 2017

    • Ways in which Millennials watch TV in the U.S. as of 2017

    • Digital Market Outlook: users of digital video in the U.S. 2015-2021, by age

    • Video genres viewed in the last month among Millennials in the U.S. 2018, by device

    • Co-viewing video content among Millennial viewers in the U.S. 2018, by platform

    • U.S. frequent moviegoers 2017, by age

    • Number of movies seen in a theater in the U.S 2017, by age

  • 3. Radio & audio
    • Radio reach in the U.S. in 2018, by age and gender

    • Radio listeners number in the U.S. in 2018, by demographic group

    • Leading radio formats of U.S. Millennials 2018

    • Online radio reach in the U.S. 2018, by age

    • Consumers who stream or download music on a weekly basis in the U.S. 2017, by age

    • Frequency of paid podcast service usage in the U.S. 2017, by age group

    • Frequency of free podcast service usage in the U.S. 2017, by age group

    • Audiobook consumers in the U.S. 2017, by age

  • 4. Print
    • U.S. reading consumption: average reading time in 2017, by age

    • Frequency of reading print newspapers by U.S. consumers 2017, by age group

    • Digital Market Outlook: users of e-publishing in the U.S. 2015-2021, by age

    • Frequency of reading digital newspapers by U.S. consumers 2017, by age group

    • Number of print magazines read in the U.S. 2017, by age group

    • Frequency of reading print magazines by U.S. consumers 2017, by age group

    • Frequency of reading digital magazines by U.S. consumers 2017, by age group

    • Printed book readers in the U.S. 2018, by age group

    • Frequency of reading comics in the U.S. 2018, by age group

  • 5. News
    • Young adults' primary news sources in the U.S. 2017

    • Consumption of paid online editorial content in the U.S. 2017, by age

    • Local TV news reach in the U.S. 2017, by age

    • Cable TV news reach in the U.S. 2017, by age

    • National broadcast TV news reach in the U.S. 2017, by age

    • Time spent listening to news radio in the U.S. 2017, by age

    • Monthly TV and online news reach among Millennials in the U.S. 2017

    • Most used network for television news in the U.S.as of May 2018, by age

    • Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018

  • 6. Gaming
    • Global gamer share worldwide in 2017, by age and gender

    • Age of U.S. video game players in 2018

    • Digital Market Outlook: users of digital games in the U.S. 2015-2021, by age

    • U.S. daily time spent playing games and leisure computer use 2017, by age

    • Distribution of U.S. eSports fans 2017, by age

    • VR and AR ownership and purchase intent among U.S. consumers 2017, by age

  • 7. Digital
    • U.S. weekly time spent on internet access via computer 2018, by age

    • U.S. weekly time spent on online video 2018, by age

    • Average daily usage frequency per app in the U.S. 2018, by age group

    • Reach of audio streaming services in the U.S. 2017, by age

    • Important features of music streaming services among Millennials in the U.S. 2018

    • U.S. Millennial Instagram usage frequency 2016-2017

    • U.S. Millennial Snapchat usage frequency 2016-2017

  • 8. Marketing & advertising
    • Consumer attitude towards brand loyalty worldwide in Q2 2017, by generation

    • Opinions on online advertising relevance in the U.S. 2018, by age group

    • U.S. consumers who purchased products after seeing a TV ad in 2017, by age

    • U.S. consumers who purchased products after seeing a print ad in 2017, by age

    • U.S. consumers who purchased products after seeing an internet ad in 2017, by age

    • U.S. consumers influenced by social media ads to purchase products in 2017, by age

    • U.S. internet users negative attitude towards ads on websites 2018, by age group

    • U.S. consumer attitude towards brands using AI to create ads in 2017

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