Millennials in the U.S.: Media & Marketing

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Statista dossier on media consumption among and marketing to U.S. Millennials

This dossier has been compiled to provide statistical information about media use among U.S. Millennials and marketing to that population group.

Table of contents

  • 1. General
    • Time spent with media in the U.S. 2017, by age group

    • Media penetration among Millennials in the U.S. 2016

    • Time Millennials spent with media in the U.S. in 2016

  • 2. TV & video
    • TV reach in the U.S. March 2017, by age

    • Weekly TV watching among Millennials in the U.S. 2016, by type

    • U.S. TV consumption: daily viewing time in 2017, by age

    • Time spent with TV among young adults in the U.S. 2011-2017

    • Millennials time spent viewing TV content on selected platforms worldwide 2017

    • Weekly time Millennials spent watching TV in the U.S. 2016, by age

    • Millennials: TV shows with the highest ratings in the U.S. 2016

    • TV brand recognition among Millennials in the U.S. 2017

    • Ways in which Millennials watch TV in the U.S. as of 2017

    • U.S. Millennials activities while watching TV 2016

    • Co-viewing video content among Millennial viewers in the U.S. 2017, by platform

    • Digital Market Outlook: users of digital video in the U.S. 2015-2021, by age

  • 3. Film
    • Number of movies seen in a theater in the U.S 2017, by age

    • U.S. frequent moviegoers 2017, by age

    • Number of 3D movies viewed per moviegoer in North America 2017, by age

    • Movie attendance among Millennials in the U.S. 2016, by type

    • Movie goers worldwide 2016, by age

  • 4. Radio
    • Radio reach in the U.S. in 2018, by age and gender

    • Radio listeners number in the U.S. in 2017, by demographic group

    • Monthly reach of broadcast radio in the U.S. 2012-16

    • Leading radio formats of U.S. Millennials 2018

    • Online radio reach in the U.S. 2018, by age

    • Consumers who stream or download music on a weekly basis in the U.S. 2017, by age

    • Audiobook consumers in the U.S. 2017, by age

  • 5. Print
    • U.S. reading consumption: average reading time in 2017, by age

    • Newspaper reach in the U.S. 2016, by age

    • Frequency of reading print newspapers by U.S. consumers 2017, by age group

    • Frequency of reading digital newspapers by U.S. consumers 2017, by age group

    • Newspaper consumption in the U.S. 2005-2015, by age

    • Audience of U.S. digital newspapers 2015, by age

    • Digital Market Outlook: users of e-publishing in the U.S. 2015-2021, by age

    • Number of print magazines read in the U.S. 2017, by age group

  • 6. News
    • Young adults' primary news sources in the U.S. 2017

    • Consumption of paid online editorial content in the U.S. 2017, by age

    • Local TV news reach in the U.S. 2017, by age

    • Cable TV news reach in the U.S. 2017, by age

    • National broadcast TV news reach in the U.S. 2017, by age

    • Time spent listening to news radio in the U.S. 2017, by age

    • Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018

    • Main news sources worldwide 2017, by age

    • Reasons for President Trump declaring news as "fake news" in the U.S. 2017, by age

    • Fake news awareness in the U.S. 2016, by age

  • 7. Gaming
    • U.S. daily time spent playing games and leisure computer use 2017, by age

    • Age of U.S. video game players in 2018

    • Time spent with a game console in the U.S. 2014-2015, by generation

    • Digital Market Outlook: users of digital games in the U.S. 2015-2021, by age

    • Distribution of U.S. eSports viewers 2016, by age

    • Millennial eSports fans view of in-game branding in the U.S. 2016

    • VR and AR ownership and purchase intent among U.S. consumers 2017, by age

    • Global gamer share worldwide in 2017, by age and gender

  • 8. Online
    • U.S. weekly time spent on internet access via computer 2018, by age

    • U.S. weekly time spent on online video 2018, by age

    • Millennials: daily mobile internet usage 2012-2017

    • U.S. Millennial app usage concentration 2016

    • Millennials: leading music streaming services 2016

    • U.S. Millennials: most popular social network 2016, by age group

    • Twitter usage frequency in the United States 2018, by gender

    • U.S. Millennial Instagram usage frequency 2016-2017

  • 9. Marketing & advertising
    • Consumer attitude towards brand loyalty worldwide in Q2 2017, by generation

    • U.S. consumers who purchased products after seeing an internet ad in 2017, by age

    • U.S. consumers influenced by social media ads to purchase products in 2017, by age

    • U.S. Millennial internet users' response to YouTube ads 2016

    • Perfect mobile ad qualities according to U.S. teens and Millennials 2016

    • Digital ads influence on Millennials' purchase decision in the U.S. 2016

    • U.S. consumers who find search engine advertising annoying 2017, by age

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