Millennials in the U.S.: media & marketing

Statistics report on media consumption among and marketing to U.S. Millennials

Millennials in the U.S.: media & marketing

This report has been compiled to provide statistical information about media use among U.S. Millennials and marketing to that population group.

Table of contents

General

6
  • Premium Statistic Time spent with media in the U.S. 2020, by age group
  • Premium Statistic Most common media activities in the U.S. 2018, by age
  • Premium Statistic Favorite media activities in the U.S. in 2018, by age group
  • Premium Statistic Media use among LGBTQ consumers in the U.S. 2018, by generation
  • Premium Statistic U.S. Millennials: consumer devices penetration by ethnicity 2018
  • Premium Statistic Smart speaker user number among Millennials in the United States 2017-2018

TV and video

10
  • Premium Statistic TV reach in the U.S. Q1 2019, by age
  • Premium Statistic Weekly viewing of traditional TV in the U.S. 2018, by age group
  • Premium Statistic U.S. weekly time spent on online video 2018, by age
  • Premium Statistic U.S. weekly time spent on smartphone video 2018, by age group
  • Premium Statistic U.S. TV consumption: daily viewing time 2009-2022, by age group
  • Premium Statistic Millennials watching 3+ hours of TV and video daily in the U.S. 2018, by method
  • Premium Statistic Video genres viewed in the last month among Millennials in the U.S. 2018, by device
  • Basic Statistic Digital engagement of U.S. adults with TV shows 2018
  • Premium Statistic Co-viewing video content among Millennial viewers in the U.S. 2018, by platform
  • Premium Statistic Must-keep TV and video sources among 16-34 year olds U.S. 2019

Film

5
  • Premium Statistic Number of movies seen in a theater in the U.S 2017-2021, by age group
  • Premium Statistic U.S. frequent moviegoers 2017-2019, by age group
  • Premium Statistic Frequency of going to the movies in the U.S. 2022, by age group
  • Premium Statistic Movie review readers U.S. 2018, by age group
  • Basic Statistic Favorite film genres in the U.S. 2018, by age group

Radio & audio

11
  • Premium Statistic Online radio reach in the U.S. 2021, by age group
  • Premium Statistic Radio reach in the U.S. in 2023, by age and gender
  • Premium Statistic Leading radio formats of U.S. Millennials 2018
  • Premium Statistic Radio listeners number in the U.S. in 2018, by demographic group
  • Premium Statistic Consumers listening to the radio on a weekly basis U.S. 2020, by age group
  • Premium Statistic Spotify users in the U.S. 2018, by age
  • Premium Statistic Share of people who listen to podcasts monthly in the U.S. 2020-2022, by age group
  • Premium Statistic Consumers listening to podcasts on a weekly basis U.S. 2020, by age group
  • Premium Statistic Consumers streaming or downloading music on a weekly basis U.S. 2020, by age group
  • Premium Statistic CD buyers in the U.S. 2018-2019, by age group
  • Premium Statistic Vinyl record buyers in the U.S. 2018-2019, by age group

Print

7
  • Premium Statistic Print book readers in the U.S. 2021, by age group
  • Basic Statistic Book readers in the U.S. 2019-2021, by age group
  • Premium Statistic Number of print magazines read in the U.S. 2020, by ethnicity
  • Premium Statistic Frequency of reading print newspapers by U.S. consumers 2017, by age group
  • Premium Statistic Millennials poetry reading rate in the U.S. 2012-2017
  • Premium Statistic Frequency of reading comics in the U.S. 2018, by age group
  • Basic Statistic Consumers who use a Bible in the U.S. 2018, by age

News

8
  • Premium Statistic Young adults' primary news sources in the U.S. 2017
  • Basic Statistic News consumption frequency among millennials in the U.S. 2022, by source
  • Basic Statistic Most popular news platforms in the U.S. 2022, by age group
  • Premium Statistic Most used network for television news in the U.S.as of May 2018, by age
  • Basic Statistic Frequency of cable news consumption in the U.S. 2022, by age group
  • Premium Statistic Share of Millennial radio audience listening to news/talk radio in U.S. 2014-2018
  • Premium Statistic Interactions with local journalists in the U.S. 2018, by age group
  • Premium Statistic U.S. voters concerned about fake news influence on elections 2018, by age group

Gaming

4
  • Premium Statistic Global gamer share worldwide in 2017, by age and gender
  • Basic Statistic U.S. video gaming audiences 2022, by age group
  • Basic Statistic U.S. daily time spent playing games and leisure computer use 2019-2022, by age
  • Premium Statistic Share of U.S. eSports fans 2022, by age

Subscription services

9
  • Premium Statistic Streaming subscribers in the U.S. 2019, by service and generation
  • Premium Statistic Netflix subscriptions in the U.S. 2021, by age group
  • Premium Statistic Netflix subscribers among VoD users in the U.S. 2018, by age
  • Premium Statistic Amazon Prime Video subscribers among VoD users in the U.S. 2018, by age
  • Premium Statistic HBO Now/HBO Go subscriptions in the U.S. 2020, by age group
  • Premium Statistic Hulu subscriptions in the U.S. 2021, by age group
  • Premium Statistic Share of households streaming SVOD daily in the U.S. 2021, by age group
  • Basic Statistic Streamers subscribed to as service due to a specific show U.S. 2019, by age group
  • Premium Statistic Important features of music streaming services among Millennials in the U.S. 2018

Marketing & advertising

7
  • Premium Statistic Opinions on online advertising relevance in the U.S. 2019-2023
  • Premium Statistic Share of U.S. adults paying attention to commercials in 2019, by age
  • Premium Statistic U.S. internet users negative attitude towards ads on websites 2018, by age group
  • Premium Statistic U.S. internet users negative attitude towards ads in online videos 2018, by age group
  • Premium Statistic Opinions of consumers about social media influencers in 2018, by age
  • Premium Statistic Adblocking penetration rate in the U.S. Q2 2020, by age group
  • Premium Statistic U.S. retailers marketing spend plans 2018, by generation

Social media

7
  • Basic Statistic Facebook usage reach in the United States 2021, by age group
  • Basic Statistic Instagram usage reach in the United States 2021, by age group
  • Basic Statistic Twitter: usage reach in the United States 2021, by age group
  • Basic Statistic Pinterest usage reach in the United States 2021, by age group
  • Premium Statistic U.S. Facebook Messenger users 2024, by age group
  • Premium Statistic U.S. Instagram users 2024, by age group
  • Premium Statistic Twitter: distribution of U.S. users 2018, by age

Recreation and entertainment

6
  • Basic Statistic Travel planning methods of Millennials in the U.S. as of July 2018
  • Premium Statistic Websites visited on a regular basis for travel information by Millennials U.S. 2018
  • Premium Statistic Information sources used by Millennials when searching for vacation ideas U.S. 2018
  • Premium Statistic Most popular ways to engage with sports content in the U.S. 2022, by sport
  • Premium Statistic Summer Olympics viewership intent in the U.S. 2021, by age
  • Premium Statistic Film festival attendance among LGBTQ consumers in the U.S. 2018, by generation

Popular culture

10
  • Premium Statistic Favorite Star Wars movie in the U.S. 2019, by age
  • Premium Statistic Favorite James Bond films in the U.S. 2019, by generation
  • Premium Statistic Adults who have never seen a James Bond film U.S. 2019, by generation
  • Premium Statistic Favorite all-time TV shows among Millennials in the U.S. 2018
  • Premium Statistic Contemporary TV shows with the highest ratings among Millennials in the U.S. 2018
  • Basic Statistic Enjoyment of Game of Thrones TV series in the U.S. 2019, by generation
  • Basic Statistic Familiarity with A Song of Fire and Ice book series in the U.S. 2019, by generation
  • Premium Statistic Fans of Marvel Comics in the U.S. 2019, by age group
  • Premium Statistic Appreciation of Nirvana in the U.S. 2019, by generation
  • Premium Statistic Favorite Nirvana songs in the U.S. 2019, by generation

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Meredith Alda
Meredith Alda
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Yolanda Mega
Yolanda Mega
Operations Manager– Contact (Asia)

Mon - Fri, 9am - 5pm (SGT)

Contact Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contact (Asia)

Mon - Fri, 10:00am - 6:00pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)