Johnnie Walker whisky's global sales volume 2009-2019

Sales of Johnnie Walker whiskey have been steadily growing. Sales of the Diageo owned brand have increased 20 percent over the survey period, reaching 18.9 million 9-liter cases in global sales volume in 2018. In the same year, Johnnie Walker was the second most valuable spirit brand in the world, worth an estimated 4.5 billion U.S. dollars.

Brand history

The Johnnie Walker brand was started by a Scottish grocer, John Walker, in the early nineteenth century. After John Walker’s death, his son Alexander Walker produced the first commercial blend in 1867. The Walker company joined the Distiller Company in 1925, which was acquired by Guinness in 1986. In 1997, Guinness merged with Grand Metropolitan to form Diageo.

Where the sales come from

In the United States, Johnnie Walker Black and Red Labels were the second and third most popular Scotch whiskey brands by sales volume. The brand’s growing following in emerging markets is contributing a greater share of sales as well. In 2017, 56 percent of the brand’s sales volume came from emerging markets.

Sales volume of Johnnie Walker whisky worldwide from 2009 to 2019

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Release date

June 2020



Survey time period

2009 to 2019

Supplementary notes

Figures prior to 2015 have been taken from previous editions of the publication.

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Statistics on "Spirits brands: Johnnie Walker"

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