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Johnnie Walker whisky's global sales volume 2009-2018
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Johnnie Walker whisky's global sales volume 2009-2018
Sales volume of Johnnie Walker whisky worldwide from 2009 to 2018 (in million 9 liter cases)
by Jan Conway,
last edited
Aug 9, 2019
Sales of Johnnie Walker whiskey have been steadily growing. Sales of the Diageo owned brand have increased 20 percent over the survey period, reaching 18.9 million 9-liter cases in global sales volume in 2018. In the same year, Johnnie Walker was the second most valuable spirit brand in the world, worth an estimated 4.5 billion U.S. dollars.
Brand history
The Johnnie Walker brand was started by a Scottish grocer, John Walker, in the early nineteenth century. After John Walker’s death, his son Alexander Walker produced the first commercial blend in 1867. The Walker company joined the Distiller Company in 1925, which was acquired by Guinness in 1986. In 1997, Guinness merged with Grand Metropolitan to form Diageo.
Where the sales come from
In the United States, Johnnie Walker Black and Red Labels were the second and third most popular Scotch whiskey brands by sales volume. The brand’s growing following in emerging markets is contributing a greater share of sales as well. In 2017, 56 percent of the brand’s sales volume came from emerging markets.
Sales volume of Johnnie Walker whisky worldwide from 2009 to 2018 (in million 9 liter cases)
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by Jan Conway,
last edited
Aug 9, 2019
Sales of Johnnie Walker whiskey have been steadily growing. Sales of the Diageo owned brand have increased 20 percent over the survey period, reaching 18.9 million 9-liter cases in global sales volume in 2018. In the same year, Johnnie Walker was the second most valuable spirit brand in the world, worth an estimated 4.5 billion U.S. dollars.
Brand history
The Johnnie Walker brand was started by a Scottish grocer, John Walker, in the early nineteenth century. After John Walker’s death, his son Alexander Walker produced the first commercial blend in 1867. The Walker company joined the Distiller Company in 1925, which was acquired by Guinness in 1986. In 1997, Guinness merged with Grand Metropolitan to form Diageo.
Where the sales come from
In the United States, Johnnie Walker Black and Red Labels were the second and third most popular Scotch whiskey brands by sales volume. The brand’s growing following in emerging markets is contributing a greater share of sales as well. In 2017, 56 percent of the brand’s sales volume came from emerging markets.
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- Release date
- June 2019
- Region
- Worldwide
- Survey time period
- 2009 to 2018
- Supplementary notes
- Figures prior to 2013 have been taken from previous editions of the publication.
- Open this statistic in...
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
More information
- Region
- Worldwide
- Survey time period
- 2009 to 2018
- Supplementary notes
- Figures prior to 2013 have been taken from previous editions of the publication.
- Open this statistic in...
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Statistics on "Spirits brands: Johnnie Walker"
- Overview
The most important statistics
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)Leading spirits brands worldwide 2017, based on brand value
- Leading 35 distilled spirits brands worldwide in 2018, based on sales volume (in million 9-liter cases) Distilled spirits market: leading brands worldwide based on sales volume 2018
- Leading whiskey brands worldwide in 2018, based on sales volume (in million 9 liter cases)*Global whiskey market: leading brands based on sales volume 2018
- Sales volume of Johnnie Walker whisky worldwide from 2009 to 2018 (in million 9 liter cases) Johnnie Walker whisky's global sales volume 2009-2018
- Whiskey category sales
The most important statistics
- Supplier gross revenue of spirits in the United States in 2018, by category (in million U.S. dollars)Supplier gross revenue of spirits in the U.S. by category 2018
- Sales volume of whiskey in the United States from 2010 to 2018 (in 1,000 9 liter cases)*U.S. sales volume of whiskey 2010-2018
- Sales of the leading whiskey brands in the United States in 2019 (in million U.S. dollars)U.S. sales of the leading whiskey brands 2019
- Market share of the leading whiskey brands in the United States in 2017/18, based on dollar salesU.S. market share of the leading whiskey brands 2017/18, based on dollar sales
- Leading brands of Scotch whisky in the United States in 2018, based on volume sales (in 1,000 9 liter cases)Leading brands of Scotch whisky in the U.S. based on volume sales 2018
- Volume sales share of the leading Scotch whisky brands in the United States in 2018Volume sales share of the leading Scotch whisky brands in the U.S. 2018
- Advertising spending
The most important statistics
- Diageo's marketing spending worldwide from 2012 to 2019 (in million GBP)*Diageo: marketing spending worldwide 2012-2019
- Diageo's marketing spending in North America from 2012 to 2019 (in million GBP)*Diageo: marketing spending in North America 2012-2019
- Advertising spending of Johnnie Walker in the United States from 2013 to 2018 (in million U.S. dollars)Johnnie Walker: ad spend in the U.S. 2013-2018
- Advertising spending of Johnnie Walker Blue and Gold in the United States from 2013 to 2017 (in million U.S. dollars)Johnnie Walker Blue & Gold: ad spend in the U.S. 2013-2017
- Johnnie Walker advertising expenditure in the United States in 2018, by format (in 1,000 U.S. dollars)Johnnie Walker advertising expenditure in the United States in 2018, by format
- Johnnie Walker brand online advertising spending in the United States from 2011 to 2018 (in 1,000 U.S. dollars)Johnnie Walker: online ad spend in the United States from 2011 to 2018
- Consumption
The most important statistics
- On how many days a week do you personally drink whisky?Number of days a week whisky drinkers in the U.S. drink whisky 2017
- Which of the following whisky brands do you know (at least by name)?Brand awareness for whisky brands among consumers in the U.S. 2017
- What would make you switch your usual whisky brand?U.S. consumers' reasons for switching whisky brands 2017
- Based on which criteria do you usually select whisky?U.S. consumers' selection criteria for whisky 2017
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Statistics
- Global sales volume share of Scotch whisky by region 2014
- Scotch whisky retail sales volume in China 2017, by brand
- Global per capita whiskey consumption by country 2014
- Average American-made whiskey consumption per capita by country 2014
- Canadian whisky dollar sales by product type FY 2011-FY 2018
- Sales volume of whisky in food retail trade in Germany 2007-2014
- Value of whisky exports from Canada by destination 2018
- Value of whisky imports to Canada by country of origin 2018
- Chile: whiskey imports volume 2012-2018
- Johnnie Walker whiskey usage in Spain 2014-2018, by product
- Bolivia: whiskey import value 2012-2018
- Spirits and liqueurs: manufacturing sales volume in the United Kingdom 2008-2017
- Import volume of spirits to Germany 1990-2017
- Production volume of whisky in Germany 2005-2018
- Golden Blue's low alcohol whisky market share in South Korea 2014-H1 2017
- Pre-tax price for a bottle of whisky in the United Kingdom (UK) 2002-2012
- Brand awareness for whisky brands among consumers in the UK 2017
- Distilled spirits product introductions in the U.S. 2011-2018
- Flexographic printing machines: market share of producer countries
Studies
- Spirits brands: Johnnie Walker
- Scotch whisky industry in the United Kingdom
- Whiskey industry in the U.S.
- Spirits consumption in the Great Britain (UK) (Kantar Media TGI)
- Spirits market in Italy
- Spirits market in Belgium
- Spirits market in the UK
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- Vodka industry
- Rum industry
- Gin industry
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Statistics on "Spirits brands: Johnnie Walker"
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)
- Leading 35 distilled spirits brands worldwide in 2018, based on sales volume (in million 9-liter cases)
- Leading whiskey brands worldwide in 2018, based on sales volume (in million 9 liter cases)*
- Sales volume of Johnnie Walker whisky worldwide from 2009 to 2018 (in million 9 liter cases)
- Supplier gross revenue of spirits in the United States in 2018, by category (in million U.S. dollars)
- Sales volume of whiskey in the United States from 2010 to 2018 (in 1,000 9 liter cases)*
- Sales of the leading whiskey brands in the United States in 2019 (in million U.S. dollars)
- Market share of the leading whiskey brands in the United States in 2017/18, based on dollar sales
- Leading brands of Scotch whisky in the United States in 2018, based on volume sales (in 1,000 9 liter cases)
- Volume sales share of the leading Scotch whisky brands in the United States in 2018
- Diageo's marketing spending worldwide from 2012 to 2019 (in million GBP)*
- Diageo's marketing spending in North America from 2012 to 2019 (in million GBP)*
- Advertising spending of Johnnie Walker in the United States from 2013 to 2018 (in million U.S. dollars)
- Advertising spending of Johnnie Walker Blue and Gold in the United States from 2013 to 2017 (in million U.S. dollars)
- Johnnie Walker advertising expenditure in the United States in 2018, by format (in 1,000 U.S. dollars)
- Johnnie Walker brand online advertising spending in the United States from 2011 to 2018 (in 1,000 U.S. dollars)
- On how many days a week do you personally drink whisky?
- Which of the following whisky brands do you know (at least by name)?
- What would make you switch your usual whisky brand?
- Based on which criteria do you usually select whisky?
- Sales volume share of Scotch whisky worldwide in 2014, by region
- Total retail sales volume of Scotch whisky in China in 2017, by brand (in kiloliters)
- Average whiskey consumption worldwide in 2014, by leading countries (in liters per person)
- Average American-made whiskey consumption per capita in 2014, by leading countries (in liters per person)
- Whisky dollar sales in Canada from FY 2011 to FY 2018, by product type (in million Canadian dollars)
- Sales volume of whisk(e)y in the food retail sector in Germany from 2007 to 2014 (in 1,000 bottles à 0.7 l)
- Trade value of whisky exported from Canada in 2018, by destination (in million U.S. dollars)
- Trade value of whisky imported to Canada in 2018, by country of origin (in 1,000 U.S. dollars)
- Imports of whiskey to Chile from 2012 to 2018 (in million liters)
- Number of people using Johnnie Walker brand whiskey in Spain from 2014 to 2018, by product (in 1,000s)
- Imports of whiskey to Bolivia from 2012 to 2018 (in million U.S. dollars)
- Sales volume of spirits and liqueurs manufactured in the United Kingdom (UK) from 2008 to 2017 (in 1,000 liters of pure alcohol)
- Import volume of spirits to Germany from 1990 to 2017 (in million bottles à 0.7 liters)
- Production volume of whisky in Germany from 2005 to 2018 (in 1,000 hectoliters)
- Market share of Golden Blue in the low alcohol whisky market in South Korea from 2014 to 1st half 2017
- Pre-tax price for a 70cl bottle of whisky from retail outlets in the United Kingdom (UK) from 2002 to 2012 (in GBP)
- Which of the following whisky brands do you know (at least by name)?
- Number of distilled spirits product introductions in the United States from 2011 to 2018
- Market share of flexographic press producer countries in 2011
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