State of the TV Industry 2011

A report on the growth and scope of television

TV Basics provides information and statistics that will help you understand and navigate the increasingly complex multiplatform world TV has become. Local broadcast television stations have expanded their abilities to serve local marketplaces in a variety of ways that extend beyond their traditional on-air fare. They now provide digital subchannels, hyperlocal websites, local HD programming and mobile DTV to connect with viewers and to offer advertisers the synergy of local multiplatform advertising that reaches consumers at home, at work and on the go.
  • Language: English
  • Released: August 2011
Study included in Corporate Account only.
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