Podcasts: Usage – Price Sensitivity – Ad Acceptance

Market Insights report

Podcasts: Usage – Price Sensitivity – Ad Acceptance

This paper provides information about the general use of podcasts and provides insights into the price sensitivity of users as well as the acceptance of advertising:


  • Podcasts are mainly used by users in the age group of 18 to 29-year- olds, the intensity of usage is also much higher in this group
  • Podcasts are usually accessed at home
  • The most-used device for playing podcasts is the smartphone
  • Users are selective and focus on individual episodes, preferring podcasts with a length of up to 30 minutes
  • Almost half of users paid for a single podcast episode or a subscription in the past
  • The majority of users seldom feels disturbed by ads; only very few people stop playing the episode and conversion is high

    For further data on the topic, please click here.

  • Statista report shop

    Explore all Statista reports

    We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

    Contact

    Get in touch with us. We are happy to help.
    Statista Locations
    Contact Meredith Alda
    Meredith Alda
    Sales Manager– Contact (United States)

    Mon - Fri, 9am - 6pm (EST)

    Contact Yolanda Mega
    Yolanda Mega
    Operations Manager– Contact (Asia)

    Mon - Fri, 9am - 5pm (SGT)

    Contact Kisara Mizuno
    Kisara Mizuno
    Senior Business Development Manager– Contact (Asia)

    Mon - Fri, 10:00am - 6:00pm (JST)

    Contact Lodovica Biagi
    Lodovica Biagi
    Director of Operations– Contact (Europe)

    Mon - Fri, 9:30am - 5pm (GMT)

    Contact Carolina Dulin
    Carolina Dulin
    Group Director - LATAM– Contact (Latin America)

    Mon - Fri, 9am - 6pm (EST)