e-Commerce: China vs. the US

Market Insights report

e-Commerce: China vs. the US

This whitepaper provides an insight into the e-Commerce market and its performance in China and the US, and also includes a comparison of Amazon and Alibaba.



  • e-Commerce in China will grow by 17.4% on average each year; growth in the US will be significantly smaller
  • China will dominate the global online fashion market with a revenue of more than US$285bn in 2021
  • Amazon is#1 in Europe and in the US with a revenue ofUS$136 billion in 2016
  • US tech giant Amazon remains ahead of its Chinese competitor Alibaba in 2016
  • Despite being #1 in the US & Europe, Amazon has not yet cracked the Chinese market

    For further data on the topic, please click here.

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