Retail e-commerce sales in the United States from 1st quarter 2009 to 2nd quarter 2017 (in million U.S. dollars)

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E-commerce sales in million U.S. dollars
Q1 '09 34,145
Q2 '09 35,279
Q3 '09 37,391
Q4 '09 38,106
Q1 '10 39,291
Q2 '10 41,308
Q3 '10 43,507
Q4 '10 45,064
Q1 '11 46,908
Q2 '11 48,696
Q3 '11 49,985
Q4 '11 52,984
Q1 '12 54,896
Q2 '12 56,067
Q3 '12 58,157
Q4 '12 60,439
Q1 '13 62,025
Q2 '13 63,949
Q3 '13 65,804
Q4 '13 68,179
Q1 '14 70,492
Q2 '14 73,480
Q3 '14 75,883
Q4 '14 77,755
Q1 '15 80,344
Q2 '15 83,370
Q3 '15 86,569
Q4 '15 88,968
Q1 '16 92,182
Q2 '16 96,283
Q3 '16 99,870
Q4 '16 101,606
Q1 '17*106,383
Q2 '17111,542

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This statistic shows quarterly retail e-commerce sales in the United States from 2009 to 2017, in million U.S. dollars. In the second quarter of 2017, adjusted U.S. retail e-commerce sales amounted to over 111.5 billion U.S. dollars. Retail e-commerce sales in the United States are estimated from samples used for the Monthly Retail Trade Survey and exclude online travel services, ticket sales agencies and financial brokers. Online retail sales currently account for one tenth of total retail and approximately 5 percent of annual e-commerce revenue in the United States. The largest B2C e-commerce merchandise category is clothing and clothing accessories, including footwear. Online retail refers to customers buying goods or services from a seller online. Some online retailers are based on brick-and-mortar stores, whereas others are purely online retailing corporations. Most notable examples for online-based companies are market leaders Amazon and eBay. Prerequisites for online shopping are an internet connection and a valid method of payment. After purchasing, products are usually shipped to a designated address, picked up in-store or made available for digital distribution. Online retail provides 24 hours access to customers, as well as the possibility to shop around with ease and compare prices. Online retail sites often feature customer-written reviews in addition to the standard product information.
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Release date
August 2017
United States
Survey time period
1st quarter 2009 to 2nd quarter 2017
Special properties
Estimates are adjusted for seasonal variation, but not for price changes. Total sales estimates are also adjusted for trading-day differences and moving holidays.
Supplementary notes
* Preliminary

Estimates are based on data from the Monthly Retail Trade Survey and administrative records. Unless otherwise specified, all estimates are revised based on the 2014 Annual Retail Trade Survey and the final results from the 2012 Economic Census.

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