Online fashion in the Netherlands

Statistics report on fashion e-commerce in the Netherlands

Online fashion in the Netherlands

Ranking among Europe's leading countries in terms of how often consumers use the internet for shopping for clothes, sports goods, or shoes, online fashion is arguably one of the most important e-commerce branches found in the Netherlands. This report aims to present several facts and figures about online retail in the country. Which online retailers, for example, do the Dutch prefer to buy fashion from? What are the characteristics of a Dutch fashion e-shopper? And which e-commerce apparel retailers have the most successful websites? Finally, this report also has figures on the country's most popular fashion & beauty mobile applications.

Table of contents

Fashion market

8
  • Premium Forecast Online fashion retail revenue worldwide 2023, by country
  • Premium Forecast Forecast of the e-commerce fashion market revenue in Netherlands 2021-2029
  • Premium Forecast Forecast of the e-commerce fashion market revenue growth in Netherlands 2022-2029
  • Premium Statistic E-commerce as share of total apparel sales in the Netherlands 2018-2025
  • Premium Statistic Netherlands: textile & clothing online company revenue share 2021, by platform
  • Premium Statistic Monthly clothes expenditure index in the Netherlands 2020-2022
  • Premium Forecast Per capita consumer spending on clothing and footwear in the Netherlands 2014-2029
  • Premium Statistic Netherlands: textile & clothing online company revenue share 2021, by market

Consumers

8
  • Premium Statistic Dutch consumers purchasing fashion online in the Netherlands 2023, by gender
  • Premium Statistic Share of shoppers buying fashion online in the Netherlands 2021, by frequency
  • Premium Statistic Share of fashion online shoppers in Netherlands 2021, by occupation
  • Basic Statistic Share of fashion online shoppers in Netherlands 2021, by education
  • Premium Statistic Share of shoppers buying fashion online in the Netherlands 2021, by region
  • Premium Statistic Share of shoppers buying fashion online in the Netherlands 2021, by generation
  • Premium Statistic Shift in intention to buy apparel online in the Netherlands 2021, by age group
  • Premium Statistic Interest in apparel shops offering click-and-collect in the Netherlands 2021, by age

Leading online fashion stores

6
  • Premium Statistic Number of online clothing retailers in the Netherlands 2018-2023
  • Basic Forecast Fashion: top 5 online stores in the Netherlands in 2022, by net sales
  • Basic Forecast zalando.nl: E-Commerce net sales from 2019 to 2022
  • Basic Forecast wehkamp.nl: E-Commerce net sales from 2019 to 2022
  • Basic Forecast debijenkorf.nl: E-Commerce net sales from 2019 to 2022
  • Basic Forecast hema.nl: E-Commerce net sales from 2019 to 2022

Website traffic

5
  • Premium Statistic Leading fashion and apparel websites in the Netherlands 2023, based on visit share
  • Premium Statistic Leading online marketplaces in the Netherlands 2023, based on visit share
  • Premium Statistic Pages viewed per visit to fashion sites in the Netherlands 2023
  • Premium Statistic Online fashion stores' bounce rate in the Netherlands 2023
  • Premium Statistic Online fashion stores' average visit duration in the Netherlands 2023

Mobile apps

6
  • Premium Statistic Most downloaded fashion & beauty shopping apps in the Netherlands 2023
  • Premium Statistic Leading fashion apps in the Netherlands 2022-2023, by downloads
  • Premium Statistic Vinted: number of monthly app downloads in the Netherlands 2020-2023
  • Premium Statistic Shein: number of monthly app downloads in the Netherlands 2020-2023
  • Premium Statistic Zalando: number of monthly app downloads in the Netherlands 2020-2023
  • Premium Statistic About You: number of monthly app downloads in the Netherlands 2020-2023

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