Online fashion in the Netherlands

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Statista dossier on fashion e-commerce in the Netherlands

This dossier presents facts and figures about online shopping for clothes and fashion in the Netherlands. It provides numbers on fashion retail in general and the leading retailers based on their online revenue in the Netherlands. Additionally, the dossier has numbers on the website performance of several online fashion webshops such as the total amount of desktop traffic and the bounce rate.

Table of contents

  • 1. Fashion market

    • Fashion market turnover change in the Netherlands 2017, by type of fashion

    • Gross profit margin of men's and women's clothing stores in the Netherlands 2015-2017

    • Gross profit margin of men's clothing stores in the Netherlands 2015-2017

    • Gross profit margin of children's clothing stores in the Netherlands 2015-2017

    • E-commerce penetration in the Netherlands 2018-2023, by product category

    • E-commerce purchase rate of fashion or sports goods in Europe 2009-2018, by country

    • Frequency online purchases fashion, accessories, shoes, jewelry in Netherlands 2017

    • Online fashion market share in the Netherlands 2018

    • Ranking of product types returned in the Netherlands 2018

  • 2. Leading online retailers

    • E-commerce purchase channels of fashion in the Netherlands 2018

    • Preferred clothing purchase channels in the Netherlands 2015-2018

    • Preferred shoe purchase channels in the Netherlands 2015-2018

    • Leading online fashion retailers based on revenue in the Netherlands 2017

    • Fashion: top 5 online stores in the Netherlands in 2018, by net sales

    • Most popular online shopping apps in the Netherlands 2018

    • Monthly Wish app downloads in the Netherlands 2017-2019

    • Desktop traffic of leading online fashion retailers in the Netherlands 2018

    • Ranking of cross-border online retailers based on revenue in the Netherlands 2017

  • 3. Online engagement and m-commerce

    • Online orientation channels used to buy clothing in the Netherlands 2018

    • Online orientation channels used to buy shoes in the Netherlands 2018

    • Desktop bounce rate of leading online fashion retailers in the Netherlands 2018

    • Most popular Benelux fashion and beauty influencers on Instagram 2019

    • Most popular Netherlands-based fashion and beauty influencers on Instagram 2019

    • Leading non-gaming publishers in Google Play in the Netherlands 2019, by downloads

    • Leading shopping apps in Google Play in the Netherlands 2019, by downloads

    • Leading iPhone shopping apps in the Netherlands 2018, by downloads

    • Leading iPad shopping apps in Apple App Store in the Netherlands 2019, by downloads

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