Grocery stores: Jumbo shoppers in the Netherlands

Consumer Insights report

Grocery stores: Jumbo shoppers in the Netherlands

This report offers the reader a comprehensive overview of Jumbo shoppers in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Jumbo shoppers in the Netherlands (''brand users'') against Dutch grocery store shoppers in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Jumbo shoppers in the Netherlands

  • The age distribution of Jumbo shoppers and grocery store shoppers overall is fairly similar
  • There is a fairly even split of male and female Jumbo shoppers
  • Jumbo shoppers have a similar income distribution as grocery store shoppers in general
  • Grocery store shoppers in general and Jumbo shoppers specifically, live in similar type of communities
  • Similar aspects of life are important to Jumbo shoppers and other grocery store shoppers

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