Grocery stores: Picard shoppers in France

Consumer Insights report

Grocery stores: Picard shoppers in France

This report offers the reader a comprehensive overview of Picard shoppers in France: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Picard shoppers in France (''brand users'') against French grocery store shoppers in general (''category users''), and the overall French consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Picard shoppers in France

  • 32% of Picard shoppers are part of Generation X
  • Compared to other grocery stores, Picard has a relatively high share of female shoppers
  • Picard has a larger share of shoppers with a high income than other grocery stores
  • Picard shoppers are more likely to live in medium-sized towns than grocery store shoppers in general
  • A happy relationship is less important to Picard shoppers than to other grocery store shoppers

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