Grocery stores: Tesco shoppers in the United Kingdom

Consumer Insights report

Grocery stores: Tesco shoppers in the United Kingdom

This report offers the reader a comprehensive overview of Tesco shoppers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Tesco shoppers in the United Kingdom (''brand users'') against UK grocery store shoppers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Tesco shoppers in the United Kingdom

  • The age distribution of Tesco shoppers and grocery store shoppers overall is fairly similar
  • There is a fairly even split of male and female Tesco shoppers
  • Tesco shoppers have a similar income distribution as grocery store shoppers in general
  • Grocery store shoppers in general and Tesco shoppers specifically, live in similar type of communities
  • Similar aspects of life are important to Tesco shoppers and other grocery store shoppers

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