Video on demand in Poland

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Statista dossier on video on demand in Poland

This dossier presents a range of selected statistics and data about the video-on-demand market in Poland. The VOD market is flourishing in Poland and expected to continue growing in the coming years. In the dossier, you can find information about the market's value, leading VOD services, viewing habits, and different audience demographics, as well as consumer opinions.

Table of contents

  • 1. Overview
    • VOD and pay TV market value in Poland 2017-2019

    • Video on demand services in Poland 2018, by genre

    • Leading VOD providers used in Poland 2019

    • Most popular cost-free VOD TV services in Poland 2019

    • Most popular VOD services in Poland 2017-2018

  • 2. Revenue and advertising
    • OTT services revenue outlook in Poland 2017-2023

    • Forecast of Video-on-Demand revenue by segment in Poland 2017-2023

    • Consumer revenues for video on demand (VOD) services in Poland 2011-2017

    • Estimated streaming revenues of Netflix in Poland 2016-2020

    • Advertising time in VOD in Poland 2018

    • TVP's subscription revenue in Poland in 2008-2018, compared to total revenue

  • 3. Users and demographics
    • VOD service users who watched long format videos in Poland 2017-2019, by age

    • VOD service reach in Poland 2018-2019, by provider

    • Number of pay VOD users in Poland 2018-2019, by provider

    • Number of VOD subscribers in Poland 2019, by provider and type of subscription

    • Structure of VOD service users in Poland 2018

    • Paid TV households in Poland in 2019, by size of city

    • VOD users in Poland in 2017, by gender and provider

    • Estimated number of Netflix streaming subscribers in Poland 2016-2020

  • 4. Consumption habits
    • Reasons for using paid VOD services in Poland 2019

    • Leading VOD services in Poland 2018, by provider and device

    • Devices used to watch VOD services in Poland 2018

    • Ways of accessing long video content in Poland 2015-2019, by source type

    • Frequency of using video on demand (VOD) services in Poland 2019

    • Preferred types of content to watch on VOD platforms in Poland 2019

    • Highest-rated Netflix Originals in Poland 2019

    • Most in-demand original TV shows in Poland 2018

    • Most in-demand original TV shows on TV and SVOD in Poland 2018

    • Preferred online video payment methods in Poland 2019

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