Amazon in the United Kingdom (UK)

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Statista dossier on Amazon in the United Kingdom

This dossier presents a range of statistics on the global online retailer Amazon's activities in the United Kingdom (UK). The first chapter gives an overview of Amazon's financial performance in the UK, followed by the retailer's logistics and supply chain related activities in this region. The second chapter continues with user information on Amazon devices and services such as virtual assistants and video on demand. The third and fourth chapters expand on Amazon's Prime Day, Black Friday and Cyber Week sales in the UK. Picking up from that, the last chapter provides further statistics on Amazon-specific consumer behavior.

Table of contents

  • 1. Overview
    • Annual net sales of Amazon 2004-2018

    • Net sales of Amazon in leading markets 2014-2018

    • Revenue of Amazon Europe 2011-2018

    • Amazon net sales in the United Kingdom (UK) 2010-2018

    • Number of monthly visits to Amazon.co.uk worldwide 2019

    • Distribution of Amazon.co.uk traffic 2019, by source

    • Number of Amazon fulfillment centers in Europe 2019, by country

    • Amazon UK Services: turnover in the UK 2009-2018

    • Amazon UK Services: profit before taxation in the UK 2009-2018

    • Amazon UK Services: profit/comprehensive income in the UK 2009-2018

    • Amazon UK services: number of employees in the UK 2009-2018

  • 2. Amazon devices and services in the UK
    • Smart speaker penetration among UK users 2018-2019 by brand

    • Market shares of smart speakers in the United Kingdom (UK) Q1 2018

    • Voice activated speaker market share in Great Britain 2019

    • Number of Amazon Prime Video subscribers in the United Kingdom (UK) Q1 2014-Q3 2018

    • Amazon Prime household penetration in the United Kingdom (UK) Q1 2014-Q3 2018

    • Amazon Prime Video penetration rate in the United Kingdom (UK) Q1 2014-Q3 2018

    • Amazon Prime Video users in the United Kingdom (UK) 2017-2018, by age group

  • 3. Amazon Prime Day UK
    • UK Prime Day 2019: most purchased brands in the UK

    • UK Prime Day 2019: most purchased products in the UK

    • UK Prime Day 2019: most searched products on Amazon

    • UK Amazon Prime Day 2019: purchase rate growth by category

    • UK Prime Day: conversion rate on amazon.co.uk 2018-2019

  • 4. Black Friday and Cyber Week
    • Most purchased products on Amazon on Black Friday in the UK in 2018

    • Most searched products on Amazon on Black Friday in the UK in 2018

    • Amazon.co.uk number of visits during Black Friday and Cyber Week in the UK 2018

    • Number of transactions made on Amazon UK during Black Friday and Cyber Week 2018

  • 5. Consumer behavior
    • Leading categories Amazon Prime members shop in the UK 2018

    • Reasons for Amazon Prime members choosing another retailer UK 2018

    • Main reason millennials wouldn't shop at Amazon in the UK 2018

    • Main reason millennials shop on Amazon in the UK in 2018

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