E-commerce sales growth on Amazon Black Friday in Europe 2023, by country

Published by Daniela Coppola, May 30, 2024
Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by 203 percent in Germany. However, the increase was the lowest in Italy, where online sales incresed by 77 percent on Black Friday.

Average online sales increase on Amazon Black Friday in selected European markets in 2023, by country

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Release date

December 2023

Region

France, Germany, Italy, Spain, United Kingdom

Survey time period

November 20 and 27, 2023

Supplementary notes

Study based on 200,000 products of all categories. *Reference for sale increase is performance on average day in calendar weeks 44-45.

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Statistics on " Amazon in Europe "

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Overview

5

Platforms

6

Sellers

5

Shoppers

4

Online traffic

4

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Topics

Amazon in EuropeAmazonAmazon Prime DayAmazon in the UKAmazon Prime Day in the UK
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