Data on the 2023 edition of the Amazon Black Friday shopping event showed that the actual shopping day usually registered the most outstanding performance. Compared to the average sales of previous week, Black Friday sales increased by 203 percent in Germany. However, the increase was the lowest in Italy, where online sales incresed by 77 percent on Black Friday.
Average online sales increase on Amazon Black Friday in selected European markets in 2023, by country
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Increase in sales compared to previous weeks*
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Remazing. (December 12, 2023). Average online sales increase on Amazon Black Friday in selected European markets in 2023, by country [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/1368060/amazon-black-friday-sales-increase-europe/
Remazing. "Average online sales increase on Amazon Black Friday in selected European markets in 2023, by country." Chart. December 12, 2023. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/1368060/amazon-black-friday-sales-increase-europe/
Remazing. (2023). Average online sales increase on Amazon Black Friday in selected European markets in 2023, by country. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/1368060/amazon-black-friday-sales-increase-europe/
Remazing. "Average Online Sales Increase on Amazon Black Friday in Selected European Markets in 2023, by Country." Statista, Statista Inc., 12 Dec 2023, https://www.statista.com/statistics/1368060/amazon-black-friday-sales-increase-europe/
Remazing, Average online sales increase on Amazon Black Friday in selected European markets in 2023, by country Statista, https://www.statista.com/statistics/1368060/amazon-black-friday-sales-increase-europe/ (last visited July 27, 2024)
Average online sales increase on Amazon Black Friday in selected European markets in 2023, by country [Graph], Remazing, December 12, 2023. [Online]. Available: https://www.statista.com/statistics/1368060/amazon-black-friday-sales-increase-europe/