Amazon Prime Day

The Statista dossier
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Statista dossier about Amazon Prime Day

This dossier presents insights and statistics on Amazon Prime Day. Amazon Prime Day is a shopping event exclusively for Amazon Prime members that takes place annually in early July. Prime Day was launched first in 2015, commemorating the online retailer's 20 year anniversary. The occasion has grown into a global online shopping event that now rivals Black Friday in terms of customer spending on the e-retail platform. Information regarding general Amazon company figures and usage can be found in the Statista Dossier - Amazon, and more data regarding the Amazon Prime subscription service is covered by the Statista Dossier - Amazon Prime.

Table of contents

  • 1. Amazon Prime
    • Number of U.S. Amazon Prime subscribers 2013-2019

    • Total number of U.S. households with an Amazon Prime subscription 2016-2021

    • Share of Amazon Prime subscribers in the U.S. 2015-2018

    • Average spending of Amazon Prime and non-Prime members 2015-2019

    • Most popular U.S. Amazon product categories 2019

    • U.S. Prime member Amazon shopping frequency 2019

    • Estimated annual value of Amazon Prime 2018

  • 2. Prime Day sales
    • Amazon Prime Day sales worldwide 2015-2019

    • Amazon Prime Day sales by SMBs worldwide 2018-2019

    • Global Amazon Prime Day shopping volume 2018-2019

    • Amazon Prime Day revenue growth worldwide 2016-2019

    • U.S. Amazon Prime Day conversion rate 2018

    • Amazon Prime Day duration 2015-2019

    • Amazon Prime Day marketplace sales share worldwide 2015-2019

    • E-commerce sales lift of small and large retailers on Amazon Prime Day 2019. by day

  • 3. Shopping intention
    • Number of U.S. Amazon Prime subscribers 2013-2019

    • Most popular U.S. Amazon product categories 2019

    • U.S. Prime member Amazon shopping frequency 2019

    • U.S. user purchase intent on Amazon Prime Day 2019

    • U.S. online consumers who purchased anything on Amazon on Prime Day 2018

    • Most popular U.S. Amazon Prime Day product categories 2018

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