Amazon Prime Day

Statistics report on Amazon Prime Day

Amazon Prime Day

This report presents insights and statistics on Amazon Prime Day. Amazon Prime Day is a shopping event exclusively for Amazon Prime members that takes place annually in early July. Prime Day was launched first in 2015, commemorating the online retailer's 20 year anniversary. The occasion has grown into a global online shopping event that now rivals Black Friday in terms of customer spending on the e-retail platform. In 2023, the event took place in July 11st and 12th.

Table of contents

Overview

7
  • Premium Statistic Amazon: global net retail sales 2017-2027
  • Basic Statistic Quarterly global net revenue of Amazon 2017-2023, by product group
  • Premium Statistic Amazon's retail sales in leading markets 2022-2027
  • Premium Statistic Amazon: categories with the largest net sales CAGR 2022-2027
  • Premium Statistic Shopping events that drive the most sales on Amazon in the United States 2023
  • Premium Statistic Number of U.S. Amazon Prime users 2017-2024
  • Premium Statistic Share of consumers planning to shop on Amazon Prime Day in the UK 2023

Prime Day sales

7
  • Premium Statistic Amazon Prime Day sales worldwide 2015-2023
  • Premium Statistic Amazon Prime Day revenue growth worldwide 2016-2023
  • Basic Statistic Amazon Prime Day duration 2015-2023
  • Basic Statistic Global Amazon Prime Day shopping volume 2018-2023
  • Premium Statistic Amazon Prime Day sales 2016-2023
  • Premium Statistic Buy Now, Pay Later (BNPL) purchases on Amazon Prime Day in the U.S. 2022-2023
  • Premium Statistic Amazon Prime Day in the UK 2022-2023

Online shopping

7
  • Premium Statistic Planned average shopper spend on Amazon Prime Day in the U.S. 2023
  • Basic Statistic Spending intentions during Amazon Prime Day in the U.S. 2022-2023
  • Premium Statistic Average order value on Amazon Prime Day in the United States 2023
  • Premium Statistic Popular product categories purchased by Amazon Prime Day shoppers in the U.S. 2023
  • Premium Statistic Purchases planned on Amazon Prime Day in the U.S. 2023
  • Premium Statistic Products with highest sale growth on amazon.com on Prime Day 2023
  • Premium Statistic Products with highest sales growth on amazon.co.uk on Prime Day 2023

Consumer trends

5
  • Basic Statistic Purchase habits during Amazon Prime Day 2023
  • Premium Statistic Purchase intent of Amazon Prime Day shoppers in the U.S. 2023
  • Premium Statistic Main factors influencing Amazon Prime Day shopping in the U.S. 2023
  • Premium Statistic Factors discouraging from shopping during Amazon Prime Day in the U.S 2023
  • Premium Statistic Share of shoppers subscribing to Amazon Prime due to Prime Day in the U.S. 2023

Spotlight: sponsored listings

4
  • Premium Statistic Change in Amazon Prime Day sponsored ads sales in the U.S. 2019-2022
  • Premium Statistic Change in Amazon Prime Day sponsored ads sales in the UK 2019-2022
  • Premium Statistic Change in Amazon Prime Day sponsored ads sales in Germany 2019-2022
  • Premium Statistic Change in Amazon Prime Day sponsored ads sales in Canada 2019-2022

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