Amazon Prime

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Statista dossier about Amazon Prime

This dossier presents insights and statistics on Amazon Prime. Amazon Prime is the online retailer's subscription service which enables users to qualify for expedited shipping, media streaming and other exclusive digital services. Amazon Prime users also enjoy members-only shopping offers on Amazon Prime Day. Information regarding general Amazon company figures and usage can be found in the Statista Dossier - Amazon.

Table of contents

  • 1. Amazon Prime
    • Number of U.S. Amazon Prime subscribers 2013-2018

    • Share of Amazon Prime subscribers in the U.S. 2015-2018

    • Amazon Prime user age distribution in the U.S. 2017

    • U.S. consumer membership in Amazon Prime 2017, by gender

    • U.S. Amazon Prime membership penetration 2017, by income

    • Global number of Amazon Prime Video subscribers 2016-2020, by region

    • Number of Amazon Video subscribers in the U.S. 2015-2022

    • Number of Amazon Video subscribers in Western Europe 2015-2021

    • U.S. Amazon Prime subscription plan distribution 2017

    • Amazon segment net sales 2016-2017

    • U.S. Amazon's fulfillment capacity as of 2017 by type and total square footage

  • 2. Product reach
    • Most visited multi-platform U.S. web properties 2018

    • Total global visitor traffic to Amazon.com 2018

    • Monthly unique visitors to U.S. retail websites 2017

    • Most popular e-commerce apps in the U.S. 2018, by reach

    • Most popular e-commerce apps in the U.S. 2018, by audience

    • Most popular entertainment apps in the U.S. 2018, by reach

    • Most popular entertainment apps in the U.S. 2018, by audience

    • Leading iPhone entertainment apps in the U.S. 2018, by downloads

    • Emmy Awards: nominations by studio 2017

    • Emmy Awards: nominations by network 2017

  • 3. Usage
    • U.S. internet user Amazon service reach 2017

    • U.S. consumer usage of Amazon services and products 2017

    • U.S. usage frequency of Amazon services and products 2017

    • U.S. consumer personal data sharing within an Amazon user account 2017

    • U.S. consumer membership in Amazon Prime 2017

    • Perceived U.S. Amazon Prime membership value of members 2016

    • Perceived U.S. Amazon Prime membership value of members 2016, by generation

  • 4. Shopping behavior
    • Global net revenue of Amazon 2014-2017, by segment

    • Average spending of Amazon Prime and non-Prime members 2015-2018

    • Average spending of U.S. Amazon Echo owners and Prime members 2017

    • Most popular U.S. Amazon product categories 2017

    • Most popular U.S. Amazon Prime Now product categories 2016

    • Key factors for U.S. users to shop via Amazon 2017

    • Online shopping research websites among U.S. Prime users 2017

  • 5. Amazon Prime Day
    • Amazon Prime Day sales worldwide 2015-2018

    • Amazon Prime Day revenue growth worldwide 2016-2017

    • U.S. Amazon Prime Day conversion rate 2018

    • Amazon ad spend on TV Prime Day promotion in the U.S. 2017

    • U.S. digital Amazon audience on Prime Day and Cyber Monday 2015-2016

    • U.S. user purchase intent on Amazon Prime Day 2018

    • U.S. user online shopping intent at work on Amazon Prime Day 2017

    • Most popular U.S. Amazon Prime Day product categories 2018

    • Amazon Prime Day marketplace sales share worldwide 2015-2018

    • Amazon Prime Day share of electronic deals 2017

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