Amazon Prime

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Statista dossier about Amazon Prime

This dossier presents insights and statistics on Amazon Prime. Amazon Prime is the online retailer's subscription service which enables users to qualify for expedited shipping, media streaming and other exclusive digital services. Amazon Prime users also enjoy members-only shopping offers on Amazon Prime Day. Information regarding general Amazon company figures and usage can be found in the Statista Dossier - Amazon. Further included are statistics on online grocery shopping during the coronavirus pandemic in the United States - Amazon operates a Prime exclusive grocery service, Amazon Fresh.

Table of contents

  • 1. Amazon Prime
    • Global net revenue of Amazon 2014-2020, by product group

    • Global net revenue of Amazon Q4 2020, by product group

    • Amazon operating income 2014-2020, by segment

    • Amazon: total paying Amazon Prime members 2019

    • Number of U.S. Amazon Prime subscribers 2013-2019

    • Number of U.S. Amazon Prime users 2018-2022

    • Total number of U.S. households with an Amazon Prime subscription 2018-2022

    • Share of Amazon Prime subscribers in the U.S. 2015-2019

  • 2. Product reach
    • Most visited multi-platform U.S. web properties 2021

    • Total global visitor traffic to Amazon.com 2020

    • Most popular e-commerce apps in the U.S. 2019, by reach

    • Most popular e-commerce apps in the U.S. 2019, by audience

    • Most popular entertainment apps in the U.S. 2019, by reach

    • Most popular entertainment apps in the U.S. 2019, by audience

    • Leading iPhone entertainment apps in the U.S. 2021, by downloads

  • 3. Shopping behavior
    • Annual number of orders by U.S. Amazon Prime & non-Prime members 2018

    • Average spending of Amazon Prime and non-Prime members 2015-2019

    • Average spending of U.S. Amazon Echo owners and Prime members 2017

    • Most popular U.S. Amazon product categories 2019

    • Key factors for U.S. users to shop via Amazon 2020

    • Amazon Prime features used by online shoppers in the U.S. 2019

    • Amazon Prime account type in the U.S. 2018

    • Drivers for Amazon Prime usage in the U.S. 2018

    • Kind of Amazon Account in the U.S. 2018

    • Amazon Prime features by importance in the U.S. 2018

  • 4. Amazon Prime Day
    • Amazon Prime Day sales worldwide 2015-2020

    • U.S. Amazon Prime Day conversion rate 2017-2019

    • U.S. user purchase intent on Amazon Prime Day 2020

    • Amazon Prime Day marketplace sales share worldwide 2015-2020

    • U.S. average shopper spend on Amazon Prime Day 2019

  • 5. Amazon media
    • Usage of media platforms by brand in the U.S. 2018

    • Video services considered essential by consumers in the U.S. 2020

    • Digital video purchases by brand in the U.S. 2020

    • SVoD service multiple subscriptions in the U.S. 2020

    • Coronavirus: SVoD audience change U.S. 2020, by service

    • Emmy Awards: nominations by studio 2020

    • Emmy Awards: nominations by network 2020

    • Number of awards per television network for the 2021 Golden Globes

    • Amazon Music subscribers worldwide 2019-2020

    • Amazon Music listeners in the U.S. 2017-2021

  • 6. Spotlight: online grocery shopping during COVID-19
    • Effect of COVID-19 on U.S. consumer spending on online marketplaces 2020

    • Weekly growth in YoY retail sales due to COVID-19 in the U.S. 2020, by retail sector

    • COVID-19 impact on top search terms on Amazon.com in March 2020

    • Product categories most purchased by U.S. Amazon Prime members as of April 2020

    • Amazon's private label food sales in the United States in 2019, by product category

    • Amazon's private label food sales growth in the United States in 2019, by category

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