E-commerce market Austria/Switzerland 2020

Market report for the 250 biggest B2C online stores for physical goods in each Austria and Switzerland

E-commerce market Austria/Switzerland 2020 The E-commerce market Austria/Switzerland 2020 report is based on an analysis of the biggest 250 online stores for each country. The Köln EHI Retail Institute, in cooperation with Statista, has carried out the report for the tenth time as an extension to the report E-Commerce market Germany 2020 in Summer/Autumn 2020. The report lists the dealers based on online revenue generated in 2019. The report is ideal for the acquisition of new partners, competition and market analysis.

Note: The report is only available in German.

The study is available as of 17. November 2020.



The examination of online stores was carried out from May to July 2020. In context of the analysis the online stores were asked about their revenue and sales channels. Additionally, secondary data was collected from multiple secondary professional databases (EHI, Bundesanzeiger, Statista). Based on existing data, drivers of E-commerce revenue were identified and influencing factors were quantified through a regression analysis, which allowed missing data to be approximated. The revenue information shown relates to the business year 2019.


The report consists of 2 professionally prepared documents: one PDF document and one Excel file with 500 data sets of online stores and around 180 columns.

The PDF document contains a detailed analysis of the data with diagrams and tables regarding the most important results.

The Excel file includes all examined criteria of the top 250 online stores in both countries, sorted by revenue. The excel file is in an easy-to-use format in part due to the convenient tables in which further analyses are possible by using the filter option. The following criteria are included:

• Ranking
• Company
• E-Commerce revenue
• Total revenue
• Address
• Contact person
• Legal form
• Product segments (core and additional segments)
• Sales channels
• Mobile optimisation and apps (iOS, Android)
• Store launch
• Traffic
• Shop systems
• E-Mail-Marketing
• Social Media (Facebook, Twitter, YouTube, GooglePlus, Pinterest, Instagram)
• Payment procedures
• Shipping methods

Publishing date: 17. November 2019

The following links redirect you to the studies in german language from prior years:

E-Commerce Market Austria/Switzerland 2019

E-Commerce Market Austria/Switzerland 2018

E-Commerce Market Austria/Switzerland 2017

E-Commerce Market Austria/Switzerland 2016

E-Commerce Market Austria/Switzerland 2015

E-Commerce Market Austria/Switzerland 2014

E-Commerce Market Austria/Switzerland 2013

E-Commerce Market Austria/Switzerland 2012

E-Commerce Market Austria/Switzerland 2011

  • Language: German
  • Released: October 2020
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