E-commerce in Germany

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Statista dossier about the e-commerce market in Germany

This dossier is comprised of statistics giving insights into the varied German e-commerce market. The chapters listed provide overview figures, statistics on leading online retailers in Germany and sales data by product category. In addition, the dossier also contains data on online shopper habits and payment methods preferred when completing a purchase.

Table of contents

  • 1. Overview
    • E-commerce revenue in Germany 1999-2019

    • Online trade goods revenues in Germany 2000-2019

    • Market development of the online retail sector in Germany 2006-2020

    • Online revenue from services and digital goods in Germany 2015-2017

    • Share of e-commerce in retail revenue in Germany 2009-2017

    • Distribution of e-commerce sales in the largest online shops in Germany 2018

    • E-commerce revenue share of the leading 10 online shops in Germany 2008-2018

    • Thematic focal points of online usage in Germany 2020

    • Frequency of online shopping in Germany in 2019

    • Important criteria during online shopping for German consumers in 2018

    • Frequency of comparing prices when shopping online in Germany 2019

  • 2. Leading online retailers
    • Leading 100 online shops ranked by revenue in Germany 2018

    • Fashion: top 10 online stores in Germany in 2018, by net sales

    • Consumer electronics: top 5 online stores in Germany in 2018, by net sales

    • Food & personal care: top 10 online stores in Germany in 2018, by net sales

    • Furniture & homeware: top 5 online stores in Germany in 2018, by net sales

    • Shoes: top 5 online stores in Germany in 2018, by net sales

    • Toys & baby: top 5 online stores in Germany in 2018, by net sales

  • 3. Revenues by product category
    • Online retail revenue from selected product groups in Germany 2018-2019

    • E-commerce revenue in Germany 2017-2024, by segment

    • Book, e-book and audio book sales in German e-commerce 2011-2019

    • E-commerce revenue in the DIY sector in Germany 2006-2020

    • Online fashion retail sales in Germany 2006-2019

    • Online revenue from services and digital goods in Germany 2015-2017

    • Revenue from online and mail-order services in Germany 2014-2019, by segment

  • 4. Online customers
    • Online retail users in Germany 2017-2024

    • Share of online shoppers in Germany 2019, by age group

    • Share of online shoppers in Germany 2018, by state

    • Booking travel online in Germany 2015-2019

  • 5. Mobile commerce
    • Products purchased via mobile commerce in Germany 2019

    • Online purchases on tablets and smartphones in Germany Q1 2018

    • Device preferences for online shopping in Germany (Gen Z) in 2017

  • 6. Payment methods
    • Market share of payment methods in online retail in Germany 2018

    • Individuals use of different payment methods in Germany in 2018

    • Online payment method preferences in Germany 2018

    • Online shops offering payment by installments in Germany 2018, by provider

    • Opinions on data security during online payments in Germany 2018

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