E-commerce in Germany

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Statista dossier about the e-commerce market in Germany

This dossier contains a range of selected facts and statistics about the e-commerce market in Germany. In addition to important key figures on the e-commerce sector in Germany, it also features information on the shopping behavior of German online consumers, the most successful online retailers and the mobile commerce segment.

Table of contents

  • 1. Overview
    • E-commerce revenue in Germany 1999-2017

    • Online trade goods revenues in Germany 2000-2017

    • Online revenue from services and digital goods in Germany 2013-2016

    • Revenues from desktop and mobile e-commerce in Germany 2016

    • Share of e-commerce in retail revenue in Germany 2009-2017

    • Distribution of the e-commerce sales in the largest online shops in Germany 2013-2016

    • E-commerce revenue share of the leading 10 online shops in Germany 2008-2016

    • E-commerce conditions in Germany in comparison with international standards 2017

    • Assessment of the economic situation in German e-commerce 2017

  • 2. Leading online retailers
    • Leading 100 online shops ranked by revenue in Germany 2016

    • Ranking of online shops by reach Germany 2015-2016

    • Leading online shops in the clothing segment ranked by revenue in Germany 2016

    • E-commerce revenue of the leading technology online shops in Germany 2016

    • Revenue of leading furniture and home decor online shops in Germany 2016

    • E-commerce revenue of the leading online shops in the food segment in Germany 2016

  • 3. Revenues by product category
    • Online retail revenue from selected product groups in Germany 2014-2017

    • Revenues in e-commerce in Germany 2016-2022, by segment

    • E-commerce revenue from book sales in Germany 2011-2017

    • E-commerce revenue in the DIY sector in Germany 2006-2016

    • Online revenue from clothing and shoes in Germany 2006-2017

    • Online revenues in the optical retail sector in Germany 2011-2017

  • 4. Online customers
    • Number of online shoppers in Germany 2007-2015

    • Number of of e-commerce users in Germany 2016-2022

    • Share of online shoppers in Germany 2017, by age group

    • Survey on the share of online shoppers in Germany 2000-2016

    • Share of online shoppers in Germany 2017, by state

    • Number of e-commerce users in Germany 2016, by age and gender

    • Online shopper in Germany 2008-2017, by occupation type

    • Online shoppers in Germany 2007-2017, by income group

    • Attitude towards online and traditional retail trade in Germany 2012-2016

    • Buyer preference for online or traditional retail trade in Germany 2016, by gender

    • Attitude towards online and over-the-counter retail in Germany 2016, by age group

  • 5. Mobile commerce
    • Year-on-year e-commerce revenue change in Germany 2016, by device

    • Smartphone or tablet usage for mobile shopping in Germany 2011-2016

    • Age and gender distribution of mobile shoppers in Germany 2013-2016

    • Sales transactions per mobile commerce user in Germany 2014-2016

    • Products purchased via mobile commerce in Germany 2017

    • Market place development of mobile commerce in Germany 2016

    • Most disruptive factors of mobile commerce in Germany 2016

    • Opinion on importance of mobile shopping in Germany 2017

  • 6. Payment methods
    • Preferred payment methods for online purchases in Germany in 2016

    • Payment methods used by online shoppers in Germany 2017

    • Frequently used payment methods in online retail in Germany 2012-2016

    • Preferred payment methods for online purchases in Germany 2016, by gender

    • Payment options available in online shops in Germany 2017

    • Payment methods not used by online shoppers in Germany 2017

    • Point in time when online shoppers check payment methods in Germany 2017

  • 7. E-commerce trends
    • Survey on reasons for favorable e-commerce development in Germany 2017

    • Survey on importance of contextual commerce in Germany 2017

    • Survey on importance of dash buttons in Germany 2017

    • Survey on importance of dynamic pricing in Germany 2017

    • Survey on importance of mobile shopping in Germany 2017

    • Survey on importance of same-day delivery in Germany 2017

    • Survey on importance of social commerce in Germany 2017

    • Survey on importance of virtual wardrobe in Germany 2017

  • 8. Forecasts
    • Market development of the online retail sector in Germany 2006-2018

    • Germany: B2C e-commerce sales 2015-2020

    • Forecast: revenue share of e-commerce in Germany 2015, by product group

  • Language: English
  • Released: 2017
  • Source(s): Statista
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