E-commerce in Denmark

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Statista Dossier about e-commerce in Denmark

This dossier gives an overview on the e-commerce market in Denmark. It presents the most important e-commerce figures and gives an understanding of the market's growth and development. It also includes information on different steps in the purchasing process from customer's perspective and presents the latest delivery and payment methods. A separate chapter is dedicated to the online shopper behaviour and shopping preferences.

Table of contents

  • 1. Market overview

    • B2C e-commerce sales in Denmark 2009-2019

    • B2C e-commerce sales increase in Denmark 2010-2018

    • Local B2C e-commerce sales growth in Denmark 2013-2018

    • Foreign B2C e-commerce sales growth in Denmark 2013-2018

    • Number of online purchases in Denmark 2011-2018

    • Goods and services purchased online in Denmark, by category 2016-2018

    • Distribution of consumers' online purchases, retailer's region in Denmark 2017-2018

    • Local e-commerce sales in Denmark 2012-2018

    • E-commerce foreign sales in Denmark 2012-2018

    • Companies which sell online in Denmark 2009-2019

    • Companies which sell online in Denmark 2019, by industry

    • Companies which sell online in Denmark 2012-2019, by size

    • Online shopping frequency in Denmark 2014-2018

    • Number of online purchases in Denmark 2018, by product category

    • Expectations of future online shopping frequency among consumers in Denmark 2019

    • Devices used for online purchases in Denmark 2019

  • 2. Online shopper behaviour

    • Share of online shoppers in Denmark 2016-2018, by age group

    • Online shoppers in Denmark 2018, by region

    • Online shopping frequency in Denmark 2019

    • Online shopping frequency in Denmark 2016, by gender

    • Distribution of online purchases, by region of retailer and gender in Denmark 2018

    • Online shopping reasons in Denmark 2019

    • Reasons to purchase via smartphone or tablet in Denmark 2018

    • Reasons to shop in foreign online shops among Danish consumers 2018

    • Showrooming penetration in Denmark 2014-2017

    • Researching products before online purchase in Denmark 2015-2018

  • 3. Online shoppers satisfaction levels

    • Share of promoters/detractors of online shopping in Denmark 2019, by category

    • Returning goods purchased online in Denmark 2018, by product category

    • Reasons to cancel online purchases in Denmark 2019

    • Returning goods purchased online in Denmark 2017, by age group and family type

  • 4. Delivery and payment methods

    • Leading payment methods for online shopping in Denmark 2019

    • Delivery methods for goods purchased online in Denmark 2016-2018

    • Payment cards used for purchasing online in Denmark 2019

    • Distribution of delivery types used for online purchased goods in Denmark 2014-2018

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