E-commerce in Denmark

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Statista Dossier about e-commerce in Denmark

This dossier gives an overview on the e-commerce market in Denmark. It presents the most important e-commerce figures and gives an understanding of the market's growth and development. It also includes information on different steps in the purchasing process from customer's perspective and presents the latest delivery and payment methods. A separate chapter is dedicated to the online shopper behaviour and shopping preferences.

Table of contents

  • 1. Market overview
    • B2C e-commerce sales in Denmark 2009-2017

    • B2C e-commerce sales increase in Denmark 2010-2017

    • Local B2C e-commerce sales growth in Denmark 2013-2017

    • Online purchase growth in Denmark 2010-2017

    • Number of online purchases in Denmark 2011-2018

    • Goods and services purchased online in Denmark, by category 2016-2018

    • E-commerce and physical retail sales in Denmark, by share 2013-2016

    • Share of physical and non-physical goods purchased online in Denmark 2014-2015

    • Distribution of consumers' online purchases, by region of retailer in Denmark 2017

    • Local e-commerce sales in Denmark 2012-2017

    • E-commerce foreign sales in Denmark 2012-2017

    • Online retailers sales in Denmark 2015, by location of customer

    • E-commerce companies in Denmark 2015, by sales type

    • E-commerce sales in Denmark 2015, by industry and type

    • Online expenditure as a share of total household expenditure in Denmark 2013-2015

  • 2. Mobile e-commerce
    • Usage of smartphones and tablets for shopping online in Denmark 2012-2016

    • Distribution of mobile commerce spending in Denmark 2015, by gender

    • Availability of mobile e-commerce website versions in Denmark 2015

    • Reasons to purchase via smartphone in Denmark 2016

    • Reasons to purchase via tablet in Denmark 2016

  • 3. Online shopper behaviour
    • Share of online shoppers in Denmark 2016, by age group

    • Online shoppers in Denmark 2017, by region

    • Online shopping frequency in Denmark 2015

    • Online shopping frequency in Denmark 2016, by gender

    • Distribution of online purchases, by region of retailer and gender in Denmark 2018

    • Online shopping reasons in Denmark 2018

    • Reasons to shop in foreign online shops among Danish consumers 2018

    • Ways to discover new webshops in Denmark 2016

    • Showrooming penetration in Denmark 2014-2017

    • Share of online purchases in Denmark 2016, by type of product and gender

    • Time point in which consumers contacted webshops in Denmark 2016

    • Acquiring customer service from webshops in Denmark 2015-2016

    • Reasons to cancel online purchases in Denmark 2015

    • Returning goods purchased online in Denmark 2017, by age group and family type

  • 4. Delivery and payment methods
    • Preferred delivery locations in Denmark 2015

    • Leading payment methods for online shopping in Denmark 2018

    • Delivery methods for goods purchased online in Denmark 2016-2018

    • Expected delivery time of online purchases in Denmark 2016

    • Online payment methods used by online shoppers in Denmark 2017

    • Preferences for online payment methods in Denmark 2015, by gender

    • Payment cards used for purchasing online in Denmark 2017-2018

    • Payment options on e-commerce sites in Denmark 2015

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