E-commerce in South Africa

Statistics report on e-commerce in South Africa

E-commerce in South Africa

This report presents a selected range of statistics about e-commerce and online retail in South Africa. First, it provides a regional overview of the general state of e-commerce in Africa. The report then provides the most relevant data on digital and e-commerce users in the country before including statistics on online marketplaces, leading players, and consumer behaviors. Lastly, online payments of the e-commerce market are covered.

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Table of contents

Overview

5
  • Premium Statistic Number of users of e-commerce in Africa 2019-2029
  • Premium Forecast Penetration rate of e-commerce in Africa 2019-2029
  • Premium Statistic Expected total market volume of electronic transactions in Africa 2020-2025, by type
  • Premium Statistic Expected total market revenue of electronic transactions in Africa 2020-2025, by type
  • Premium Statistic Most popular online payment methods in 5 countries in Africa 2022

Digital users

5
  • Premium Forecast Penetration rate of e-commerce in South Africa 2017-2027
  • Basic Statistic Digital population of South Africa 2013-2024
  • Basic Statistic South Africa: mobile internet users 2020-2029
  • Premium Statistic Download speed of mobile and fixed internet connections in South Africa 2023
  • Premium Statistic Weekly online shopping activities in South Africa 2022

Online marketplaces

4
  • Premium Statistic Leading e-commerce sectors in South Africa 2022
  • Premium Statistic Largest online marketplaces in South Africa 2023, by number of visits
  • Premium Statistic Distribution of visitors on major South African online marketplaces 2023
  • Premium Statistic Share of online shoppers on major South African marketplaces Q1 2022-2023

Major players

4
  • Premium Forecast Most popular online shops in South Africa 2023
  • Premium Statistic Main e-commerce website categories in South Africa, by traffic volume 2022
  • Premium Statistic Popular shopping apps in Google Play Store in South Africa 2021
  • Premium Statistic Popular shopping apps for iPhone in South Africa 2021

Consumer behaviour

5
  • Premium Statistic Interests of online shoppers in South Africa 2022, by age
  • Premium Statistic Share of online shoppers on major South African marketplaces 2023, by education level
  • Premium Statistic Share of online shoppers on major South African marketplaces 2023, by income level
  • Premium Statistic Leading factors encouraging online purchases in South Africa 2023
  • Premium Forecast Attitudes towards online shopping in South Africa 2023

Online payments

5
  • Premium Forecast Most common online payments by type in South Africa 2023
  • Premium Forecast Most used mobile payments by brand in South Africa 2023
  • Premium Statistic Share of people making a purchase on the internet in South Africa 2024, by gender
  • Premium Statistic Share of internet users involved in weekly e-commerce activities in South Africa 2023
  • Premium Statistic Distribution of e-commerce payment methods in South Africa 2021
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FURTHER REPORTS

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