This Brand Report covers WhatsApp in the messengers market of Sweden. Receiving up to four updates throughout the year, the report is based on data from the Consumer Insights Global survey, as of September 2023.
This report offers the reader a comprehensive overview of WhatsApp users in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints.
Additionally, the report allows the reader to benchmark WhatsApp users in Sweden (''brand users'') against Swedish messenger users in general (''category users''), and the overall Swedish onliner, labelled as ''all respondents'' in the charts.
The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.