Approximately 98 percent of smartphone owners surveyed in Brazil in January 2021 said they had WhatsApp installed on their mobile devices. Telegram ranked second, with 45 percent of respondents having it installed, up from 13 percent two years earlier. Furthermore, 12 percent of smartphone users in that South American country stated that they had the Signal app on their devices.
This app kept a stable penetration rate in Brazil in the past few years, but Telegram and Signal are trending up. More than two out of five mobile internet users surveyed in that country in 2020 said they were suspicious of social media’s management of their personal data. This may help to explain why Brazilians sought alternatives. Still, competitors of WhatsApp have a long way to go. Less than half of Telegram users surveyed in Brazil in 2021 said they used the app daily or almost daily, while over 20 percent of them stated that they never or almost never utilize it.
Penetration of selected mobile messaging apps among smartphone owners in Brazil from 2018 to 2021
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Mobile Time, & Opinion Box. (February 26, 2021). Penetration of selected mobile messaging apps among smartphone owners in Brazil from 2018 to 2021 [Graph]. In Statista. Retrieved May 23, 2022, from https://www.statista.com/statistics/798131/brazil-use-mobile-messaging-apps/
Mobile Time, und Opinion Box. "Penetration of selected mobile messaging apps among smartphone owners in Brazil from 2018 to 2021." Chart. February 26, 2021. Statista. Accessed May 23, 2022. https://www.statista.com/statistics/798131/brazil-use-mobile-messaging-apps/
Mobile Time, Opinion Box. (2021). Penetration of selected mobile messaging apps among smartphone owners in Brazil from 2018 to 2021. Statista. Statista Inc.. Accessed: May 23, 2022. https://www.statista.com/statistics/798131/brazil-use-mobile-messaging-apps/
Mobile Time, and Opinion Box. "Penetration of Selected Mobile Messaging Apps among Smartphone Owners in Brazil from 2018 to 2021." Statista, Statista Inc., 26 Feb 2021, https://www.statista.com/statistics/798131/brazil-use-mobile-messaging-apps/
Mobile Time & Opinion Box, Penetration of selected mobile messaging apps among smartphone owners in Brazil from 2018 to 2021 Statista, https://www.statista.com/statistics/798131/brazil-use-mobile-messaging-apps/ (last visited May 23, 2022)
