Messaging apps in the Benelux

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Statista dossier on the use of Instant Messaging in Belgium, Luxembourg and the Netherlands

This dossier presents facts and figures about the use of Instant Messaging services in Belgium, Luxembourg and the Netherlands. The dossier focuses on how popular social media and communication services are in the Benelux region, along with user figures of WhatsApp, Facebook Messenger and Snapchat. Additionally, one chapter is dedicated to chatbots and whether or not customers are open to the idea of communicating with A.I.

Table of contents

  • 1. Market overview
    • Internet users in the Benelux region 2017-2018, by country

    • Mobile connections in the Benelux region 2017-2018, by country

    • Smartphone usage frequency of Flemish individuals in Belgium 2017

    • Daily internet usage in Belgium 2017, by age group

    • Share of the population that made a phone call via the Internet in Belgium 2010-2017

    • Smartphone penetration in the Netherlands 2014-2017

    • Daily internet usage in the Netherlands 2017, by age group

    • Online social network activities in the Netherlands 2012-2017

  • 2. Belgium and Luxembourg
    • Most used messaging apps on a daily basis in Belgium 2017

    • Most used messaging apps on a daily basis of 18-24 year olds in Belgium 2017

    • Leading communication apps in Google Play in Belgium 2018, by downloads

    • Daily usage of WhatsApp in Belgium 2017, by age group

    • Daily usage of Facebook Messenger in Belgium 2017, by age group

    • Social media usage in Luxembourg 2017, by platform

  • 3. Netherlands
    • Leading social media platforms based on penetration in the Netherlands 2016-2018

    • Most popular messaging apps in the Netherlands in 2018, by number of app installs

    • Most popular social media platforms amongst 18-21 year olds in the Netherlands 2018

    • Most popular social media platforms amongst Millennials in the Netherlands 2018

    • Most popular social media platforms amongst 37-56 year olds in the Netherlands 2018

    • Most popular social media platforms amongst 57-72 year olds in the Netherlands 2018

    • Number of WhatsApp users in the Netherlands 2016-2018

    • WhatsApp penetration rate in the Netherlands 2016-2018, by age group

  • 4. Chatbots and customer support
    • Using automated systems for online customer support in the Netherlands 2016

    • Leading social media used for customer service in the Netherlands in 2018

    • Digital customer service channels that use AI in the Netherlands in 2018

    • Public opinion on the use of virtual assistants/chat bots in the Netherlands 2017

    • Opinion on future of online customer support by robots in the Netherlands 2016

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