Social media in Russia

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Statista Dossier on the Russian social media market

This dossier presents a statistical overview of social media usage in Russia, providing detailed and up to date information about leading social media platforms, as well as data on users' demographics and preferences across the country.

Table of contents

  • 1. General overview
    • Total number of active social media users in Russia 2015-2020

    • Number of social media users in Russia 2019, by platform

    • Ranking of social media platforms in Russia Q3 2019, by users share

    • Gender distribution of social media users in Russia 2019, by platform

    • Share of time spent on social media in Russia 2019, by device and age

    • Social media monthly use frequency via mobile in Russia 2019, by platform

    • Social media loyalty in Russia 2019, by use frequency and device

    • Ranking of online video platforms via desktop in Russia 2019, by reach

  • 2. Vkontakte
    • VKontakte: number of monthly active mobile users 2016-2019

    • Vk.com users in Russia 2019, by age

    • Share of population using Vk.com in Russia 2019, by selected region

    • Most popular bloggers on VK in Russia 2020, by degree of involvement

  • 3. Facebook
    • Russia: Facebook users 2019-2020

    • Facebook users distribution in Russia 2020, by age

    • Facebook users distribution in Russia 2020, by age and gender

    • Share of population using Facebook in Russia 2019, by region

    • Most used devices to access Facebook in Russia 2020

  • 4. Instagram
    • Russia: Instagram users from 2018 to 2020

    • Instagram users share in Russia 2020, by age group

    • Instagram users' share in Russia 2020, by age and gender

    • Share of population using Instagram in Russia 2019, by region

    • Share of Instagram influencers in Russia in 2019, by number of followers

  • 5. Other social networks
    • Number of users reached by ads in Russia 2020, by social network

    • Twitter audience overview in Russia in 2020, by indicator

    • Share of population using Twitter in Russia 2019, by region

    • LinkedIn audience overview in Russia in 2020, by indicator

    • Share of LinkedIn users in Russia in 2020, by age group

    • Snapchat audience overview in Russia in 2020, by indicator

    • Share of TikTok users in Russia in 2020, by age group

    • Share of TikTok users in Russia in 2020, by gender and OS

    • User share of YouTube in Russia in 2019, by age and use frequency

    • Leading YouTube bloggers in Russia in May 2020, by interactions

  • 6. Messengers
    • Most popular messengers by social media mentions in Russia 2018-2019

    • Audience of messengers in Russia in 2019, by application

    • Facebook Messenger user share in Russia 2020, by age

    • Facebook Messenger users distribution in Russia 2020, by age and gende

    • Traffic volume of WhatsApp during COVID-19 in Russia 2020

  • 7. User behaviour
    • Social media behavior habits of Russian consumers in 2018

    • Most popular social media for news reading in Russia in 2020

    • Number of social media related prison sentences in Russia 2018, by platform

    • Parental control over children's online profiles Russia 2019, by age

    • Opinion on children's age to register in social media Russia 2019

    • Online safety issues discussed with children in Russia in 2019

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