Statistics report about the Chinese messaging app WeChat


This report presents the most important statistics on WeChat, China's most popular messaging and social media app developed by Tencent Holdings. The report starts with WeChat's rankings among global brands and apps, it then looks into the major markets in terms of app revenue and downloads. Comprehensive insights on the brand profile, WeChat Mini Programs, and WeChat users are well presented.

Table of contents


  • Premium Forecast WeChat users worldwide 2019-2028
  • Basic Statistic Most popular messenger apps worldwide 2024, by downloads
  • Basic Statistic Global social networks ranked by number of users 2024
  • Premium Forecast Social commerce platforms generating the most revenue worldwide 2024
  • Premium Statistic Leading apps in China 2024, by monthly active users

Major markets

  • Premium Statistic Number of active WeChat messenger accounts Q4 2013-Q4 2023
  • Premium Statistic Global IAP revenue of Tencent's WeChat 2019-YTD 2024
  • Premium Statistic App downloads of Tencent's WeChat H2 2023, by country or region
  • Premium Statistic App download distribution of Tencent's WeChat 2023, by country or region
  • Premium Statistic In-app purchase revenue of Tencent's WeChat 2023, by country or region
  • Premium Statistic IAP revenue distribution of Tencent's WeChat 2023, by country or region

Brand strength

  • Premium Statistic Strongest global brand performers 2023
  • Premium Statistic WeChat: brand value 2021-2024
  • Premium Forecast WeChat brand profile in the United States 2024
  • Premium Forecast WeChat brand profile in Germany 2024
  • Premium Forecast WeChat brand profile in the UK 2023

WeChat Mini Programs

  • Premium Statistic MAU of major mini-program platforms China 2024
  • Premium Statistic Usage rate of WeChat Mini Program in China 2018-2022
  • Premium Statistic WeChat Mini Program monthly usage in China 2019-2020
  • Premium Statistic Industry distribution of mini-programs in China 2023, by mini-program platform
  • Premium Statistic Traffic share of WeChat mini-programs in China 2023, by category
  • Premium Statistic MAUs of popular WeChat mini-programs in China 2024

WeChat users

  • Basic Statistic Gender distribution of WeChat users worldwide Q3 2023
  • Premium Statistic WeChat user age distribution 2022
  • Premium Statistic Average daily time spent on WeChat in China Q2 2022-Q3 2023
  • Premium Statistic Commonly used social media platforms for social commerce China 2023
  • Premium Statistic Channels used to plan international trips from China 2023
  • Premium Statistic Audiobook listening among adults in China 2023, by channels
  • Premium Forecast Biggest contactless payment brands at POS in China 2024

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